1. Global Handwashing Day 2011 activities & materials
Manual for regions

2. Introduction
Today buying decisions are more and more based on responsibility and sustainability. Product and price are not the only things that matter anymore. This trend will even increase in the future.
This brief manual presents marketing elements that are available for regional marketing and gives tips for using them effectively.
The responsibility of regional marketing is to:
handles adaptations, translations and local marketing activities
arranges local events and customer visits
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3. Why a Kids programme?
Helping children to memorize handwashing with simple exercises and funny characters.
The Kids' task book includes useful information about why, when and how hands should be washed.
There are a lot of different, fun activities to be carried out in the classroom, in school surroundings and at home with parents.
The Teacher’s Manual includes more in-depth information intended for educators.
All this information will be available in the web to read, download and print.
The marketing elements presented in this manual are available for regions in Katrin Material Library.
GHWD 2011 is the first outcome of the "Kids Programme" that can be easily extended in the future.
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4. Internet banners
Banners are most effective on sites where teachers, school principals and other school personnel as well as parents visit on regular basis.
Media for banners can be bought but they can also be offered to retailers and distributors for free so that they can place them on their home pages.
Good and useful sites for banners are for example wholesale and retail sites offering:
office utilities
school utilities
institutional kitchen utilities
hygiene utilities
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5. Posters Posters are mainly meant for internal use.
Posters can be placed on
office walls
office doors
public lobbies
office windows
In addition to using posters in Katrin's own offices, they can be sent to offices of partners and distributors.
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6. Advertisement templates
Advertisement templates are meant to be used as guidelines for print advertisements. Note that because sizes and formats vary, these serve as examples of execution.
In order for adverts to be effective and reach their intended target audiences, they should be placed on publications which closely deal with some of the following:
teachers
teaching
children
wellbeing
hygiene
food
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7. Press releases
Press releases offer relevant info about our campaign to different media. There's a long and a short version of the press release. Remember to send them both so that the editors can decide which one they use.
In order to be effective, press releases should be sent to publications and websites which closely deal with some of the following
teachers
teaching
children
wellbeing
hygiene
food
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8. templates
Direct s are a personal and informational way to approach customers.
Direct s are meant to be sent to some or all of the following receivers:
school principals
school personnel dealing with hygiene issues
regional school governance representatives
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9. Stickers Stickers are mainly for internal use.
Stickers can be glued to:
notebooks
laptops
briefcases
or to be used as handouts and flyers
Used this way, they are visible for customers during meetings and sales presentations.
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10. Events
Events are easy and fun way for children to learn about good hand hygiene.
Events are very important marketing tool since they also interest media and local companies.
Easy and effective way to organize an event is to cooperate with local
schools
daycare centers
sport clubs
hobby clubs
afterschool clubs
hospitals and health care centers
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11. Event example #1 Participate on local sport event
Good exercise is very important for children but so is dealing with your personal hygiene after sports.
Participate on local sport events to promote importance of good hygiene after sports.
This can be done for example
by offering hygiene related prizes for children
by sponsoring the event
by promoting hygiene with handouts and flyers
by promoting hygiene with booth on the event site
by offering portable washrooms and toilets for the event
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12. Event example #2 Hygiene lectures on schools
Organize a lecture for local school to promote hygiene issues in a fun and activating way.
Lecture should take 1-2 hours and can include
Short and entertaining lecture about germs and hand hygiene with videos and pictures
bacteria bingo with prizes
hygiene pop quiz with prizes
hygiene poster workshop
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13. Let’s get the Kids programme succesfully started!
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