1. Chapter 8: Marketing mix
Names:
Basil AL-Efranji
Ahmad Bubtain
Thamer bukhwa
Hussain AL-Junubi
Ismael Abulrahman
Chapter 8: Marketing mix
DR. Richard

2. Marketing mix
Decisions regarding the product, price, promotion and distribution channels are decisions on the elements.
It can be argued that product decisions are probably the most crucial as the product is the very epitome of marketing planning.

3. Classifying products
local products - seen as only suitable in one single market.
International products - seen as having extension potential into other markets.
Multinational products - products adapted to the perceived unique characteristics
Global products - products designed to meet global segments.

4. Product design What’s the use of product design?
Changes in design are largely dictated by whether they would improve the prospects of greater sales.
perceptions of the product's benefits may also dictate the design

5. Factors encouraging standardization
Economies of scale in production and marketing
Consumer mobility - the more consumers travel the more is the demand
Technology
Image, for example "Japanese", "made in".

6. five major product strategies in international marketing
Product communications extension
Extended product - communications adaptation
Product adaptation - communications extension
Product adaptation - communications adaptation
Product invention

7. Thank you