1. Fast Track Insights Weekly Summary July 30th - August 5th
Cyclone Bicycle Supply
Prepared on August 10th 2017
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2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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6. AMS Sales Spend Average Cost of Sale Conversion Rate
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7. Chargebacks PO - On-Time Non-Compliance Oversized Carton
Prep - Bagging
No Carton Content Label
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8. Category Activity Category Shipped COGS July 30th - August 5th
Change over last week
9000 Cycling Bike Locks
$53,793.51
$25,326.50
9000 Cycling Drivetrain and Accessories
$29,663.96
$10,744.64
9000 Cycling Accessories
$29,440.31
$6,754.23
9000 Cycling Tires
$29,388.07
$4,586.45
9000 Cycling Handlebars- Stems- and Seatposts
$15,280.94
$3,282.97
UNKNOWN - UNKNOWN
$8,710.31
$4,188.86
9000 Cycling Brake Parts and Accessories
$8,330.32
$790.31
9000 Cycling Wire Bead Tires
$7,101.17
$1,712.58
9000 Cycling Tubes
$4,281.48
$559.55
9000 Cycling Wheels
$4,130.47
$177.12
9000 Cycling Suspension
$3,096.88
$3,070.36
9000 Cycling Bike Cleaners and Lubes
$2,511.24
$326.29
9000 Cycling Uncategorized
$1,990.64
$774.32
9000 Cycling Tools
$1,490.18
$406.44
9000 Cycling Bike Baskets
$1,276.66
$895.20
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9. Brand Activity Brand Shipped COGS July 30th - August 5th
Change over last week
Kryptonite (KRYA0)
$52,848.48
$25,806.04
SRAM (SRAM0)
$33,739.46
$11,414.11
Maxxis (MAXAP)
$20,449.95
$3,354.15
UNKNO
$19,870.53
$5,369.60
SCHWALBE (SCHAW)
$11,624.56
$2,177.35
Mirrycle (MIRAK)
$6,934.59
$1,931.31
Race Face (RACA7)
$6,424.59
$3,129.84
Sta Tru (STAJU)
$4,090.49
$1,121.07
Cane Creek (CANDE)
$3,910.59
$671.06
RockShox (ROCCM)
$3,123.71
$3,046.49
Kool Stop (KOOAF)
$3,111.50
$771.20
Truvativ (TRUCD)
$2,166.00
$494.20
Avid (AVID0)
$2,093.45 $
Odi (ODIA0)
$2,079.53
$684.58
WALE8
$2,022.38
$1,423.99
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10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$33,244.78
$16,037.08
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$7,501.28
$5,283.35
Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q)
$6,121.92
$1,676.78
DZ Nuts Pro Chamois Cream (B008F9J16M)
$5,489.51
$1,060.09
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$4,317.34
$2,721.34
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$4,195.90
$1,020.55
Maxxis Ardent EXO TR Tire (B00JTYDFB4)
$3,388.83
$1,370.70
Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6)
$3,175.23
$803.45
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$3,006.06
$1,141.96
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$2,712.61
$989.23
Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$33,244.78
$16,037.08
2.31 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$7,501.28
$5,283.35
3.98 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$6,121.92
$1,676.78
0.17 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$5,489.51
$1,060.09
1.13 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$4,317.34
$2,721.34
1.97 %
SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / )
$2,957.89
$738.93
0.07 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$2,712.61
$989.23
0.00 %
SRAM Eagle XG speed MTB Cassette 10-50T Black (B01DUSCXQW / )
$1,785.72
$1,534.21
0.04 %
Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x (B00EEEBO2G / TB )
$1,650.44
$600.16
0.05 %
ODI Rogue Bicycle Grip Bonus Pack (Black/Black) (B000VT2G6Q / D30RGB-B)
$1,540.31
$635.80
0.01 %
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11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7)
$33,244.78
$16,037.08
Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G)
$7,501.28
$5,283.35
Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX)
$4,317.34
$2,721.34
Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q)
$6,121.92
$1,676.78
SRAM XG Speed Cassette (B01IDGK7DM)
$1,785.72
$1,534.21
Maxxis Ardent EXO TR Tire (B00JTYDFB4)
$3,388.83
$1,370.70
Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI)
$3,006.06
$1,141.96
DZ Nuts Pro Chamois Cream (B008F9J16M)
$5,489.51
$1,060.09
SRAM Supercork Bicycle Bar Tape (B00142MD62)
$4,195.90
$1,020.55
SRAM XX1 X-DOME Cassette (B00A3FYU8A)
$2,712.61
$989.23
Increasing Individual Products
Product
COGS
Change
Out of Stock
Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051)
$33,244.78
$16,037.08
2.31 %
Kryptonite mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / )
$7,501.28
$5,283.35
3.98 %
Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / )
$4,317.34
$2,721.34
1.97 %
Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001)
$6,121.92
$1,676.78
0.17 %
SRAM Eagle XG speed MTB Cassette 10-50T Black (B01DUSCXQW / )
$1,785.72
$1,534.21
0.04 %
SRAM XX 10SP Rear 2SP Index Front Trigger Shifter with Discrete Clamp (B002WLPL90 / )
$1,380.05
$1,067.61
0.00 %
DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / )
$5,489.51
$1,060.09
1.13 %
SRAM XG-1199 XX1 Cassette (B009F92AVO / )
$2,712.61
$989.23
RockShox Boxxer World Cup Solo Air 200 Maxle DH Black Charger DH RC Aluminu... (B00JYD7JG2 / )
$891.71
Kryptonite Messenger Mini Plus U-Lock, 3.75 x 6.5-Inch (B00NGDSHKI / )
$1,121.00
$877.05
2.64 %
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12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Truvativ X.0 BB Speed T Crankset (B004HNZ83U)
$0.65 $
Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire (B00PUDY8VE)
$663.35 $
SRAM Rail Speed Rear Wheel (B00HLB0W54)
$0.00 $
Easton EA70 Stem (B00PUFC6PC)
$39.69 $
SRAM Red Ergo Dynamic Shifters (B008B93QRQ) $
Race Face Half Nelson Locking Grips (B009F9XKOA)
$13.64 $
Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F)
$258.60 $
SRAM XX1 BB30 1X11-Speed Q-Factor with 32T Direct Mount Ring withou... (B0127E7PZY) $
SRAM Force CX1 Cyclocross Bicycle Hydraulic Front Disc Brake (B00MMQ42G8) $
Maxxis EXO Dual Compound Minion DHF Tubeless Folding Tire (B00PUDY37S)
$439.03 $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Avid Professional Disc Brake Bleed Kit (B003ZMBMTI / BR1424)
$192.16
$-1,103.89
0.03 %
Sram XX Grip Shift Shifter 2x10 Speed (B007HOFTRQ / )
$195.97 $
0.00 %
Truvativ X.0 BB Speed T Crankset (Red) (B003UW5CQC / CR3352)
$0.65 $
SRAM WH Rise R Qr/12 B1 Wheel (B00NIZ748K / )
$0.00 $
81.94 %
SRAM Rise F Qr/15 B1 Wheel (B00NIZ6UTO / ) $
61.05 %
Kenda K841A Komfort 26x1.95 Steel Bead Black Tire (B001C67HTI / )
$306.18 $
74.38 %
SRAM WH Rail F Ustqr/15X100/20X110A1 Wheel (B00YZDSAFK / ) $
54.76 %
SRAM Rail Speed Rear Wheel, 26-Inch/12mm (B00FOOKLN8 / ) $
Sram Red Doubletap Brake/Shift Lever Set (B0079V34MO / ) $
4.45 %
Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire, 29x2.30inch (B00CTSIG3E / TB )
$143.40 $
66.59 %
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13. Appendix
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14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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15. Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net
Vendor Support
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