1. Subcultures in the Music Industry
By Ben Bradshaw

2. Subculture Histroy
The term was coined over 100 years ago, however subcultures have been a major player in sociotal change over the our know history
subversions of already rooted ideals
lean outside the mainstream

3. Punk Revolution On the back bone of anarchism
Trying to counter Capitalism

4. Hip Hop Origins The Bronx of New York City
diaspora of black and latinos
comprising of deejaying, rapping or MCing, B-boying
graffiti art or tagging
expressing the African American Lifestyle
Africa Bambaataa = initial leader

5. Reaction To Opression
How you act, walk, look and talk is all part of Hip Hop culture. And the music is colourless. Hip Hop music is made from Black, brown, yellow, red and white. It's from whatever music that gives that grunt, that funk, that groove, that beat. That's all part of Hip Hop.’
gave the people a system to communicate

6. Fake Hip Hop Bragging about wealth, money and power
Not like - Kendrick Lamar, Ghost Face Killah and Vince Staples
Communicate inequalities, violations of rights and the ‘Posers’ of the Hip Hop scene

7. Gangster Rap Mainstream
focusing on hyper masculinity, sex and glorified violence
‘what we call hiphop is now inseparable from what we call the hip hop industry, in which the nouveau riche and the super-rich employers get richer’
NWA, Public Enemy and Ice Cube
entice violence, misogynistic values and even racial rousing

8. 90s Hip Hop West Coast vs East Coast Beef between each side
both killed in drive by scenarios
Violence, Gangs and hatred = Commercial success

9. Old School Ideals
Artists do still uphold ideals of the original inception
Trying to sway impressionable young adults in the right direction

10. Conclusion Deeper into the message
Generated so many interesting communities
Kendrick Interview

11. References
Lorraine prinsky, L.P. (2016). The Presumption of Influence: Recent Responses to Popular Music Subcultures. Retrieved 16 March, 2016, from
David hesmondhalgh , D.H. (2007). Subcultures, Scenes or Tribes? None of the Above. Retrieved 16 March, 2016, from
Fashion & power, . (March 16, 2014). Hebdige – Subculture: The Meaning of Style. Retrieved 16 March, 2016, from
Britannicacom, G.S. (2011). Encyclopedia Britannica. Retrieved 10 March, 2016, from
Uicedu. (2016). Hip Hop & Gangs. Retrieved 14 March, 2016, from
Cmuedu, C.H.R.I.S.T.I.A.N. .A.N.D.R.E.S. .A.P.O.N.T.E. (2016). When Hip-Hop and Education Converge: A Look into Hip-Hop Based Education Programs in the United States and Brazil. Retrieved 15 March, 2016, from
Rollingstonecom. (2016). AFRIKA BAMBAATAA. Retrieved 15 March, 2016, from
Thenationcom, G.S. (2006). The Color of Money. Retrieved 13 March, 2016, from