1. HIP HOP MAGAZINE CHOP N SCREW
AS EVALUATIONS
HIP HOP MAGAZINE
CHOP N SCREW

2. PRODUCT COMPARISON
THE WAY IN WHICH MY MAGAZINE USES CONVENTIONS OF A HIP HOP MAGAZINE IS THE WAY IN WHICH I HAVE STYLED THE MAGAZINE, THE TOPICS, THE FONT AND TEXT LIKE HOW MUCH WRITING AND THE TOPIC RAISED UPON HIP HOP MAGAZINES ABOUT LEGAL MARIJUANA SO THAT IT WAS CREATED TO SUIT MY AUDIENCE. I HAVE USED THE SAME CONVENTIONS AND DEVICES AS MAGAZINES BY THE LAYOUT AS WELL SO THAT IT ATTRACTS MY AUDIENCE BY USING A SIMILAR APPROACH TO THE ‘Z’ STYLE HOWEVER EDITED IT TO MY STANDARDS. THE WAY THAT I HAVE CHALLENGED MY MAGAZINE IS BY HAVING A STORY THAT HAS NOT BEEN RAISED MUCH DUE TO THE COPIES SOLD ABOUT OLD SCHOOL HIP HOP BEING BROUGHT BACK DUE TO THE INCREASES OF NEW ARTISTS BREAKING OUT. I HAVE CHOSEN TO STYLE A OLD SCHOOL HIP HOP THEME TO THIS EDITION AND HAVE MAIN FEATURES ON THIS, HOWEVER I BELIEVE THAT WITH THE UNDERSTANDING THAT I NOW HAVE ON THE MEDIA PROJECT ITSELF IT WILL BE A GOOD END PRODUCT. ALSO, I HAVE CHALLENGED OTHER MEDIA PRODUCTS BY NOT BRINGING IN A STANDARD PICTURE THAT CATCHES THE AUDIENCE HOWEVER CREATED THE PICTURE WITH EFFECTS SO THAT THEY CAN CATCH THE UNDERSTANDING THAT THIS HIP HOP MAGAZINE IS UNIQUE AND HOPEFULLY THEN SELL IF DISTRIBUTED.

3. REPRESENTATION
THE WAY IN WHICH MY MEDIA PRDUCT REPRESENTS PARTICULAR SOCIAL GROUPS IS BY THE WAY I HAVE PORTAYED MY PICTURES, FONT AND EVEN TOPICS. THIS IS NOT TARGETED TO POP FANS OR UPPER CLASS FOLK. THE MAGAZINE BY THE FRONT PICTURE BY THE STANCE OF THE ARTISTS SHOW THAT IT IS A HIP HOP MAGAZINE AND BY THE DESIGNED WALL AND GRAFFITI STYLE OF FONT SHOWS THAT THIS IS NOT A MAGAZINE THAT EVERYONE WOULD READ BUT STILL COUD ENJOY. THIS MAGAZINE IS TARGETTED AT PEOPLE WHO LIKE TO LISTEN TO HIP HOP, R‘N’B AND EVEN THE ODD ROCKERS. IT CAN BE A MALE MAGAZINE HOWEVER NOT BIASED TO FEMALES MUCH. THE AGES THE MAGAZINE MEETS WILL HAVE TO BE CONSIDERED DUE TO THE MATERIAL AND GENERAL STEREOTYPICAL VIEW OF THE GENRE WOULD HAVE TO THEN CONSIDER THE AGES BETWEEN YEARS OF AGE BECAUSE THE FEATUES OF THE MAGAZINE WILL ALWAYS CHANGE AND THIS EDITION CAN ATTRACT OLDER PEOPLE WHO ENJOYED OLD SCHOOL HIP HOP DUE TO IT WAS AT THEIR YOUTH TIME. THE MAGAZINE IS NOT TARGETTED HOWEVER AT ANY RACE OR CULTURE BECAUSE EVERYONE LISTENS TO MUSIC HOWEVER DUE TO THE FACT IT IS A AFRICAN AMERICAN INFLUENCE OF HIP HOP THEIR HAS BEEN INVOLVED IN THE ISSUE CONTENTS A STORY OF BLACK HISTORY OF PRESIDENT OBAMA.

4. DISTRIBUTION
HOW I WOULD DISTRIBUTE MY MAGAZINE WOULD BE WHAT INSTITUTION WOULD FIRSTYLE DO THIS AND I WOULD HAVE TO MAKE MANY COPIES OF THE MAGAZINE AND THEN DISTRIBUTE IT OUT TO STORES SUCH AS WHSMITHS, HMV, WOOLWORTHS AND EVEN TESCOS. THIS REASON BEHIND THIS IS THEY SELL THESE TYPES OF MAGAZINES AND THEY ARE VERY POPULAR STORES USED ALL OVER THE U.K SO THEN IF SOLD AT LEAST THEY WOULD GET A CHANCE OF BEING SEEN BY MANY PEOPLE. THE REASON BEHIND WHY THIS SHOULD BE DONE DISTRIBUTED IS SO THAT THE HIP HOP COMMUNITY GET A NEW FLAVOUR OF MAGZINE SO THAT IT CARRIES ON BRINGING A NEW VIBE TO THE GENRE DUE TO THE FACT OF THE CONTROVERSY OF HIP HOP DYING IT MAY HAVE A CHANCE OF BRINGING IN AN ICE BREAKER THAT WILL SOON START THINGS HAPPENING AGAIN. PLACES IN WHICH I CAN MAKE MY COPIES AND GET THEM IN MASS QUANTITIES IT WILL HAVE TO BE DONE IN A BATCH PRODUCTION AND FROM A PLACE LIKE PRINTHOUSE CORPORTATION LIKE THIS BECAUSE THEY ARE BASED IN LONDON AND CAN PRINT IN MASS QUANTITIES.

5. TARGET AUDIENCE
MY TARGET AUDIENCE THAT I HAVE BEEN TARGETING MY MEDIA PRODUCT IS BETWEEN THE AGES OF YEARS OF AGE DUE TO THE CONTENT OF THE MATERIAL. IT WILL NOT BE BIASED AND BE TARGETTED AS A MALE MAGAZINE HOWEVER WITH PERSONAL OPINION I BELIEVE MAJORITY OF THE AUDIENCE PURCHASING THE MAGAZINE WOULD BE MALE. THE MAGAZINE WOULD NOT BE AN UPPER CLASS CITIZEN MAGAZINE HOWEVER ENJOYED BY AN AUDIENCE WHO ENJOY THE GENRE AND LIFESTYLE OF THE WHOLE CULTURE. THERE ARE NO SPECIFIC RACES HOWEVER THE MAGAZINE WOULD BE PURCHASED BY HOWEVER MATERIAL CAN BE ENJOYED BY AFRICAN CARIBBEAN AND ASIAN PEOPLE DUE TO THE MATERIAL AND HIP HOP HAD ORIGINATED FROM AFRICAN CARIBBEAN PEOPLE. PEOPLE ALSO FROM AROUND LONDON WOULD BUY THE MAGAZINE BECAUSE IT IS A BRITISH PUBLISHED HIP HOP MAGAZINE AND PARTICULARLY IN THIS ISSUE THE ARTISTS ARE FROM THE U.K AND MAY WANT TO HEAR ABOUTWHAT THEIR COUNTRY IS BREAKING THROUGH IN. MY MAGAZINE I BELIEVE WOULD NOT BE READ BY UPPER CLASS CITIZIEN SIMPLY BECAUSE IT IS A URBAN, STREET, HIP HOP MAGAZINE.

6. TECHNIQUES AND PRESENTATION
THE WAY THAT I WILL ATTRACT MY AUDIENCE TO THIS MAGAZINE IS BY THE UNIQUENESS AND THE WAY I HAVE COMPOSED THE MAGAZINE. IT HAS BEEN DESIGNED TO STAND OUT FROM THE OTHER SHELF MAGAZINES BY THE COLOUR, LAYOUT AND THE WAY THAT MY IMAGES ARE CONSTRUCTED WITH USE OF PHOTOSHOP. I WILL HAVE THE SAME STYLE OF LANGUAGE, PRESENTATION AND FONT TYPES THAT MAKE MY AUDIENCE KNOW THAT THIS IS THEIR SORT OF MAGAZINE. THE TOPIC IN WHICH THE WAYI HAVE CONSTRUCTED THE MAGAZINE WILL NOT BE POINTLESS AND BORING TO READ. IN THE CONTENTS FEATURES IN THE MAGAZINE ARE THINGS THAT MY AUDIENCE LIKE READING AND KNOWING ABOUT SUCH AS NEW CLOTHING/TRAINERS, ARTIST GOSSIP AND ALBUM RELEASES AND CHARTS TO KEEP THEM INFORMED ON THE MAGAZINE. ALSO SNEAK PEAKS AT EXPLICIT MATERIAL FOR MEN OF AN ARTIST RELATIONSHIPS THAT IS TRUE AND WILL KEEP THE VIBE THAT GOES IN THIS GENRE OF MAGAZINE HOWEVER THIS ARTICLE HAS NOT BEEN PUBLISHED. I ADDRESSMY AUDIENCE HOW THEY WANT TO BE ADDRESSED, SPOKEN TO AND I DO THIS BY THE USE OF SLANG TERMS AND QUESTIONS THAT ADDRESS THE AUDIENCE AND MAKE THEM FEEL AS IF THEY ARE APART OF THE MAGAZINE AND THIS IS A GOOD TECHNIQUE OF MAKING THEM WANT TO BUY THE MAGAZINE AND IT INFORMS THEM VERY WELL IF USED CORRECTLY.

7. LEARNING AND FOUNDINGS
WHAT I HAVE LEARNT WHILST I HAVE CREATED THIS TYPE OF GENRE OF MAGAZINE NOW IS THAT NOT ALL THE MATERIAL WITHIN IT IS RUDE AND INFLUENCED AS THE MEDIA HAD PORTRAYED IT, HOWEVER THE WAY IT CAN BE ADDRESSED CAN BE. I HAVE LEARNT TECHNIQUES HOW TO ATTRACT AN AUDIENCE AND MAKE THEM FEEL PARTICIPATED. I HAVE LEARNT HOW TO USE PHOTOSHOP A LOT BETTER AND CAN CREATE IMAGES VERY WELL. ALSO, DUE TO ALL THE RESEARCH THAT I HAVE HAD TO DO I BELIEVE THAT I HAVE A GOOD GENERAL KNOWLEDGE ON HOW TO CONSTRUCT A MAGAZINE. ALSO, I HAVE KEARNT HOW TO USE PROFESSIONAL CAMERAS AND CONSTRUCT EFFECTIVE PICTURES. WHILST I HAD BEEN CREATING THIS HIP HOP MAGAZINE WHAT I HAD ALSO LEARNT JUST DURING THE PROCESS IS THAT HIP HOP IS NOT JUST A GENRE OR STYLE OF MUSIC BUT IT IS ALSO A WAY OF LIVING YOUR LIFE AND A STYLE OF ITS OWN CREATING FASHION AND BLING.

8. IMPROVEMENTS
FROM CREATING MY PRELIMINARY TASK BEFORE I DID NOT HAVE THE SAME CAMERA SKILLS OR THE SAME AMOUNT OF KNOWLEDGE FOR USE OF PHOTOSHOP TO CREATE GREAT IMAGES. ALSO I DID NOT HAVE THE SAME KNOWLEDGE ON HOW TO CONSTRUCT AND LAY OUT THE MAGAZINE A LOT BETTER TO ATTRACT MY AUDIENCE. BEFORE I ALSO NEVER KNOW HOW TO CONSTRUCT AN INSIDE ARTICLE AND HOW TO WRITE IT HOWEVER NOW I DO. MY RESEARCH HAS ALSO GOT A LOT MORE INFORMATION THAN PREVIOUS AND ALSO THE MASS AMOUNT OF WORK HAS INCREASED THAT SHOWS THAT THE PROGRESSION FROM THE PRELIMINARY TASK TO NOW HAS CHANGED.