1. The Engaging Networks email service Corin Pearce

2. Outline Review of the email service & best practice
The blue buttons are your friend
Some recent examples
Split tests & conditional s
segmentation

3. Quick review Into the software… Email templates
Show around system – template, campaigns, inserting links and so on
Don’t do split tests yet
templates
Creating a campaign
Testing
Sending

4. Benefits of integrating email with your pages
Joined up reporting
Joined up data for selections & profiles
Pre-population of supporter data
One-click petitions & donations

5. Don’t forget to use these!

6. Link to your Engaging Networks page
Linking to pages
Link to your Engaging Networks page
Tracks clicks
Tracks conversions
Pre-populates
Link to any other page
Tracks clicks

7. Optionally link to a subscriptions page
Other useful things
Unsubscribe link
Sets opt-in to N
Optionally link to a subscriptions page
Salutation
Dear {first name},

8. Some examples… Compassion in World Farming
“You did it in just 2 hours: Wagamama makes 100% cage-free commitment!”
Campaign success follow-up

9. Campaign success sent to people that took action

10. Some examples… The Children’s Society “Nowhere to turn”
your MP about family debt

11. From a guest blogger. Pre-text. Action button. Links with more info.

12. Some examples… Macmillan “Having cancer isn’t cheap”
Watch a video and share

13. Multimedia – share on social
Footer with social, unsubscribe
Notice pre-text

14. Some examples… Living Streets
“Register for our Walking Summit - just 60 places remaining”
Register for an event

15. Sent to people not yet registered – sense of urgency and excitement

16. Split tests & conditional emails
Test subjects, content, length…
Can be automated
Conditional s
Based on profiles

17. Split tests & conditional emails
Into the software…

18. Sending ideas Don’t just send to your whole opted-in list
Reminders e.g. supporters that opened but didn’t click
Profiles e.g. conditional s version for major donors
Tracking e.g. send your social advocacy actions to Facebook/Twitter responders
Attributes e.g. prioritise sending to supporters who respond to a topic

19. Coming soon… Drag and drop email builder Time zone sending
More Automation
Page-builder - a friend

20. corin@engagingnetworks.community
#ENCCUK17
support.engagingnetworks.net