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Planogram Generator JDA Applications
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Content Company Business Problem Challenges 2009 Planogram Generator
Conditions Requirements Actions Results P /07/2018 Planogram Generator
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4,2 b€ 21% 15000 46 Hypers (45int) 4000 11000m² 375 Markets (41int)
Evere-Brussels 217 Express 750m² 15000 P /07/2018 Planogram Generator
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Business Problem Template planograms often don’t fit (72%)
Resulting in poor implementation Implementations not uniform Improve return on space and reduce out of stocks Faster response to changes Long manual proces store specific planogram P /07/2018 Planogram Generator
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Challenges 2009 Reduction typologies Reduction assortment
Introduction and massification own brand More regional assortment - planograms Raise productivity is the stores Desire to produce automatic store specific planograms Massive re-implementation Hypers P /07/2018
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Typologies Until 03/2009 T3 T2 T1 A B C D E F G E7 E6 E5 E4 E3 E2 E1 E0 18 typologies = up to 18 different assortments 13 10 8 9 7 6 5 4 3 2 2F To many template planograms P /07/2018 Planogram Generator
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Typologies From 03/200908/2009 T3 T2 T1 A B C D E F G E7 E6 E5 E4 E3 E2 E1 E0 A9 A8 A7 A6 A5 A4 X A3 A2 A1 A0 Less typologies 18 9 (A0 = petrol stations) 12 9 8 6 5 X 3 2 1 Less template planograms 16 10 P /07/2018 Planogram Generator
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Reduction Assortment Reduction 1015% P.7 - 18/07/2018
Planogram Generator
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Intro and massification own brand
Introduction +/- 300 Discount products Introduction +/ Carrefour products P /07/2018 Planogram Generator
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Intro and massification own brand
Putting own brand in the picture P /07/2018 Planogram Generator
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More regional assortment
Could results in 6x more planograms per Typo P /07/2018 Planogram Generator
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Planning 2009 Creation of +/- 3500 planograms
In 12 weeks Impossible to do it manually P /07/2018 Planogram Generator
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Challenge 2009 NEED AUTOMATION P /07/2018 Planogram Generator
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Planogram Generator - Conditions
Part of the Intactix suite Control over process at any time Not a black box Previewing differant stages Low manual intervention through score % Using Object Life Cycle Publication to the right stores P /07/2018 Planogram Generator
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Planogram Generator - Requirements
Equipment table stores width Gondola Height Traffic Flow Base Height Depth Height notch and offset Thickness shelf-cross bars P /07/2018 Planogram Generator
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Planogram Generator - Requirements
Sales - Profit Tables SA IKB P /07/2018 Planogram Generator
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Planogram Generator - Requirements
Scenarios to automate preparation proces Minor – Major changes? P /07/2018 Planogram Generator
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Planogram Generator - Requirements
Settings for automatic template selection P /07/2018 Planogram Generator
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Planogram – Generator Requirements
Score settings Use scores % for automatic approval – review - rejection Few rejections minor modification of template More rejections review of template review of actions and re-generate Percent formulas based on what’s important for you Understock - Overstock Space Left Days supply Etc… P /07/2018 Planogram Generator
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Planogram Generator - Requirements
Template Planogram Initial position location Merch style Orientation Segmentation (Taggings) Shelf positions Inventory controls Action lists P /07/2018 Planogram Generator
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Planogram Generator - Requirements
Auxiliary Planogram (Regional Assortment) Complete assortment Position of the regional articles 1 plano instead of 6 Also used for minor changes P /07/2018 Planogram Generator
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Planogram Generator - Requirements
Action List and tags within template/aux List of instructions Desired stock holdings Blocking – grouping Allowed compromises P /07/2018 Planogram Generator
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Planogram Generator - Actions
Generation engine works in 3 phases 1.Initial phase Include products Minimum facings, quantity, casepack, days supply Exclude Products Define blocks (tagging) Allowed orientations Shelf position adjustments Formula using (if then) Template Target P /07/2018 Planogram Generator
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Planogram Generator - Actions
Generation engine works in 3 phases 2.Reduce to fit phase Allow movements Up, Down, Left, right Number of moves Relax required quantities Min facings, quantity, case pack, days supply Allow break from tray Allow alternate orientations Relax blocking rules before After P /07/2018 Planogram Generator
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Planogram Generator - Actions
Generation engine works in 3 phases 3.Fill out space phase Allow movements Up, Down, Left, right Number of moves Boost required quantities Min facings, quantity, case pack, days supply Allow alternate orientations Control blocking Formula using (if then) Before After P /07/2018 Planogram Generator
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Planogram Generator - Actions
Previewing generation process Segment mapping Fixture mapping (Taggings) banding Review 3 phases Highlights Problem indication Animation movement of products P /07/2018 Planogram Generator
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Planogram Generator - Overview
Equipment Target Planogram Template Preparation Template Scenario Target Preparation Action List Sales Assortment Auxiliary Generation Engine Generation Generated Planogram P /07/2018 Planogram Generator
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Results 2009 54 hypermarkets implemented in 12 weeks
Average of 63 individual pog’s/store 158 of 180 family’s PG generated (88%) Rejected and Review = Linear < Template Half or Full pallets placed in units P /07/2018 Planogram Generator
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Results 2009 PG Automated Focus on non existing linear planograms
Manual 3500 individual pog’s = 62 weeks Impossible to maintain after 2 months deleted Monthly +/- 540 PG Automated 3500 individual pog’s = 12 weeks Up to date on a monthly base Monthly +/- 3750 1 Store = 4 weeks 1 Store = 2 days Focus on non existing linear planograms P /07/2018 Planogram Generator
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Results 2010 New Concept Hyper +9% New Concept Market (smi) +%
New Concept Market (smf) +% 175 of 180 family’s PG generated (97%) 4500 individual planos Less out of stocks Hypers realised profit first time since ( ,2%) P /07/2018 Spaceman – Planos Production 30
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Results First Quarter 2011 Indiv:2011-2010 +22,8% Individual – Total
,2% ,7% ,6% Templates ,1% ,3% Total ,9% ,6% P /07/2018 Spaceman – Planos Production 31
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Results Team 2010 Responsables Developpement Controles Work Methods Cadastres Food NonFood Planogrammes Métier 21 Dry Food Planogrammes Métier 24-28 Drinks Paper Planogrammes Métier 26 Fresh Etnic Planogrammes Métier 25 Frozen Food Métier 28 Parfumerie Textile Baby Petfood Drogerie Activation Planos 46 1378 1168 820 1767 375 184 197 205 228 217 44 40 43 55 Changes 24243 2009 = ; 2010 = (+22%!!) P /07/2018 Spaceman – JDA Applications 32
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Planogram Generator Thank you P /07/2018 Planogram Generator
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