1. Completing the Online Supply Chain for USAID/Jordan Tourism Development Project II
Kevin Nicholas

2. In 2007, 53% of all travel was booked online
In 2007, 53% of all travel was booked online. In 2008, 70% was booked online.
-JD Power & Assoc., 2008

3. Broken Supply Chain

4. Broken Supply Chain
Our digital supply chain is only as strong as it's weakest link.
The lack of hotels and tour operators who are selling online is breaking our supply chain.

5. Broken Supply Chain
An incomplete supply chain creates an opportunity for our competitors

6. Broken Supply Chain
The lack of inventory for sale online is stopping Online Travel Agencies from selling Jordan.

7. Broken Supply Chain
There is a demand, and people are already talking about these offline hotels

8. Issues What are the issues?
To support the JTB's work and to secure Strategic Alliances with major OTAs, most of Jordan's travel trade must be able to sell online.
What are the issues?
-Online Transactions are difficult, require foreign banking
-ITOs won't be convinced to extend stay in Jordan
-Trust (giving money directly to Jordanian companies)
-Lack of time, resource, knowledge by small business
-Businesses don't want to expose their prices to competitors

9. Issues
It's important to understand the issues from the Marketing Group here today, and how you think they can be resolved.