1. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Initial Consultation

2. Option 1 Option 2 Option 3 Option 4
Your Options…
Option 1
You don’t have to do anything.
Option 2
You can do this on your own.
Option 3
You can choose to work with a traditional agent.
Option 4
You can work with me.

3. My Story… I started out in the mortgage business
I’ve owned 1 mortgage brokerage and 3 real estate brokerages in the past 15 years
When I started Mountain View, I got terrible service from everyone
I realized that Listing/Selling real estate is not actually my core business
I scrapped the plan and made everything about customer experience
I’ve spoken with over 100 sellers to learn what mattered most to them about selling their home
And now, I really want to learn what matters most to you…

4. Your Ultimate Scenario
Why are you selling your home? __________________________
____________________________________________________
What are your plans after your home sells? _________________
Have you already selected your next home? ________________
Are there any deadlines or fixed time frames that I need to be aware of? ____________________________________________
What are your biggest concerns about this process? __________
What did you tell yourselves was most important that you find in a real estate agent? ____________________________________

5. Process Product Price Promotion Placement The Five Ps…
Your Expectations
Product
Your Home
Price
Your Market
Promotion
Your Message
Placement
Your Audience

6. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Process:
Your Expectations

7. The Process… Initial Consultation Agree to Work Together
Locate Manuals for all Electrical Appliances/Devices
Complete Seller’s Disclosure
Stage the Home
Professional Photo Shoot
All-Out Marketing Blitz
Pre Contract Negotiations
Sign the Contract
Pack, Pack, Get More Boxes, Pack…
Interview Movers
Inspections
Post Inspection Negotiations (if applicable)
Appraisal
Post Appraisal Negotiations (if applicable)
Schedule the Movers
Schedule New Utilities to be Turned On
Schedule Old Utilities to be Turned Off
Actual Move Out
Submit Forwarding Address to the Post Office
Closing
Schedule Pre-Move In Repairs/Cleaning
Pre-Move In Repairs/Cleaning Completed
Actual Move In
Unpacking
Schedule Post-Move In Repairs/Updates
Post-Move In Repairs/Updates Completed
Update Mailing Address for all bills/statements/accounts
Learn the Neighborhood
Welcome Home Party

8. 88 Possible Problems

9. Great Expectations…
Market Analysis – Right from the beginning and all the way through the process, we complete deep, regular market analysis on your home and the surrounding areas so we are aware of who the competition is as well as any changes that will affect price and time on the market.
Communication – Every Monday we’ll talk about the process. Where we are, how things are going, and go over next steps.
Marketing Updates – Every Monday you are also going to receive a report on how the online marketing of your home has performed. This will give us an opportunity to figure out what is working and what isn’t about our strategy. From their we can adjust and fine tune to make sure we are getting the results we want.
__________________________________________________________________________________________________

10. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Product:
Your Home

11. Squeeze the Value Out
Of Your Home

12. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Insert Realist Report

13. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Insert Residential Detached Data Input Form

14. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Price:
Your Market

15. Determining Your Type of Market
We are in a SELLER’S Market
Right now, there are more buyers than homes.
A Six Month Inventory is considered to be a standard.
Throughout metro-Atlanta, we are seeing inventories of only 1 or 2 months…
….and in some areas, as low as 2 weeks!
The best time to list your home is when inventory is low!
There hasn’t been a better market in more than 10 years.

16. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Do a Live FMLS Search

17. Effect of Overpricing on Selling Time and Price
Number of Weeks on the Market
Market Price
Sold
Price
Listing Price

18. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Promotion:
Your Message

19. Your Message…
We’ll tell the story of your home through:
Professional 3D-Photography
Audience-Specific Narratives
Attractive For Sale Signs & Directionals

20. Professional 3D Photography
Courtesy of
3D Virtual Tour + HDR Photography
Immersive 3D Tour
Property Description
Feature Tags (5)
Highlight Reel with Room Labels
360 Degree Views (1)
Web Links (2)
Dollhouse & Floorplan Views (each level)
Link & Embed Codes for: (FMLS, Websites, Social Media, 3rd party Real Estate sites)
High Resolution HDR Photography (40+ images)

21. Audience-Specific Descriptions
To Millennials…
To Families…
To DINKs…
To Retirees…
Millennials
Families
DINKs
Retirees

22. Attractive For Sale Signs & Directionals
Professional and appealing signage designed for qualified buyers!
Every listing gets a customized, targeted
marketing strategy that may include installed For Sale signs, directionals and flyers.

23. Realty & Management, Inc
Mountain View
Realty & Management, Inc
Placement:
Your Audience

24. We’ll position your message:
Your Audience…
We’ll position your message:
On the MLS for over 36,000 Agents to See
In Strategically Focused Ads on Facebook so Self-Proclaimed Buyers Will See It in Their Feed
On Full Color Glossy 8.5 X 11 Flyers for Distribution in multiple Locations
On Multiple Landing Pages Specifically for Your Home as well as on our Company Page
In Ads on over 100 Real Estate Websites in the World Like Zillow, Trulia
By Phone to all the other Listing Agents and For Sale By Owners within 5 miles of your home.

25. The MLS…
When your home is listed in the MLS, it can be seen by over 36,000 agents in the Metro Atlanta area. Additionally, you get two for the price of one. All 36,000 agents can share the GoFMLS mobile app with all of their clients, effectively giving countless numbers, 24 hour access to the MLS from anywhere in the 21-county service area.

26. Facebook…
We use special Facebook tools and techniques to find people that are actively looking for a home like yours. Then we position your home right in their feed so they can’t miss it.

27. Full Color Glossy Flyers…
Our flyers go beyond usual. We use a professional flyer company. We do this because this way we get high quality, high resolution, full color flyers with contemporary designs that we can have professionally printed on the best glossy paper available. And that makes your house look better!

28. 100+ Websites…
Through “The Magic of Listing Syndication” Your home will be searchable on over 100+ local, regional and national real estate websites.

29. Calling the Local Agents/Owners…
At any given time, there are between 2,000 and 3,500 active listings per county on the MLS. There are another homes listed by owner. One of the first things we do when we take a new listing is identify all the agents and the owners with homes on the market within 5 miles. Then we reach out to them and let them know personally that your home is now available.