1. Microsoft Ignite 2016
7/18/2018 8:30 PM
BRK2065
Build and distribute enterprise apps with the Windows Store for Business
Kyle Marsh
Principal Program Manager
Windows Developer Platform
Microsoft
Jan Kalis
Sr. Product and Marketing Manager
Windows Store for Business
Microsoft
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Session storyline and level of IT governance
Microsoft Ignite 2016
7/18/2018 8:30 PM
Session storyline and level of IT governance
Level of IT governance
App management & distribution via Store for Business
Management Tools
App sideloading
Level of governance required
Low to Medium
Medium to High
High
Great for
Smaller organizations
Large organizations
Compliance, Isolation, AdHoc
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Agenda App management & distribution via Windows Store for Business
Why Store for Business
Find, Acquire, Manage, Distribute and Installation
Line-of-business apps
Demos, demos, demos
Using Management Tools
Why use Management Tools
Demo
App sideloading
What is sideloading
Benefits and requirements
Related content
Summary and questions

4. App management & distribution via Store for Business

5. Windows Store for Business
One place for you
To find, acquire, manage, and distribute apps on Windows 10
Designed for organizations
Features Windows apps for business and education
Apps owned and managed by the organization
Volume acquisition and distribution
Acquire Store apps and line-of-business apps
flexible deployment for Windows 10 devices
Easy and familiar for your users
Simple discovery and installation of apps
Automatic app updates by default
More information IGNITE BRK3238: Dive deeper into Windows Store for Business, sign-up microsoft.com/business-store

6. One place for you Windows Store for Business
To distribute line-of-business and business to business apps
Easier to reach your users
Better tools
Cost efficient
Track app deployment by specific AAD user identity
Download and install apps as needed
Deploy apps without side- loading
Update apps automatically with Store update channel
Desktop Bridge
Integrates into Store services Tamper resistant
Automatic signing
App content hosted
Built-in incremental updates
Minimum disk space and bandwidth

7. Demo Windows Store for Business
Microsoft Ignite 2016
7/18/2018 8:30 PM
Demo Windows Store for Business
Find, Acquire, Manage
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Find, Acquire and Manage
Microsoft Ignite 2016
7/18/2018 8:30 PM
Find, Acquire and Manage
Store for Business content today
Free and paid* Universal Windows, Universal Windows 8 and Windows Phone 8 apps
Apps acquired in Store for Business work only on Windows 10
Public and private apps
Windows Store apps (public)
Internal line-of-business apps (private)
Organization buys required quantity upfront
Apps are displayed as free to organizational users (within the purchased app license limit)
More licenses can be purchased as needed, or licenses can be re-claimed
One inventory
Manage acquired apps in one place
Reclaim/re-use app licenses
* Available in select markets.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Demo Windows Store for Business
Microsoft Ignite 2016
7/18/2018 8:30 PM
Demo Windows Store for Business
Distribution options and app installation
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. App distribution and install
Microsoft Ignite 2016
7/18/2018 8:30 PM
App distribution and install
Flexible distribution options
Publish to Private Store
Direct Assignment to user
Inventory synchronization and distribution with Management Tools
Apps pulled by users or pushed by Management Tools
Flexible licensing app model
Store-managed (Online) licensing and distribution
Organization-managed (Offline) licensing and distribution
Default app updates
Apps updated automatically on user desktops
Available enterprise policies
* Available in select markets.
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Build 2014
7/18/2018
Line-of-business apps Manage line-of-business (LOB) apps in one inventory
Seamless for organizations and developers
Organizations invite developers to publish line-of-business (LOB) apps directly to their inventory
Simplified app update flow from developer to user
Easy to manage for organizations
Manage one app inventory including private line-of-business apps
Use same distribution mechanism for Windows Store and LOB apps
Deliver seamless experience for users, including automatic updates
Simple for developers
Accept the invitation in Windows Dev Center
Submit LOB apps in familiar Windows Dev Center process and select the targeted organizations
View all app acquisition in a single dashboard
© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Demo Line-of-business apps
Microsoft Ignite 2016
7/18/2018 8:30 PM
Demo Line-of-business apps
Managing LOB apps
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. LOB App submission and distribution flow
App published to organization’s inventory in Windows Store for Business
App updates provided directly to users
IT Professional approves the initial version
IT Professional signs into Store for Business
Invites desired developer using developer’s Windows Dev Center account
Windows Dev Center
Developer accepts the invitation
Submits the app directly to the organization in Windows Dev center
App distributed to people in the organization

14. Management Tools Microsoft Ignite 2016 7/18/2018 8:30 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Management Tools Sync with the Windows Store for Business Services
Microsoft Ignite 2016
7/18/2018 8:30 PM
Management Tools
Sync with the Windows Store for Business Services
Can push apps to device for user and groups of users
Can install apps for all users
Can provide apps with or without the Windows Store
Can manage more aspects of the device
Can deploy Win32 (MSI) apps on Desktop devices
Can wipe apps and data from the device
Provide Company Portal apps
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Demo Windows Store for Business
Microsoft Ignite 2016
7/18/2018 8:30 PM
Demo Windows Store for Business
App Distribution with Management Tools
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Application Distribution via Management tools
MS Story
7/18/2018 8:30 PM
Application Distribution via Management tools
Organizational apps acquired
Inventory synchronized
Policies and distribution
Deployed to users
Windows Store for Business
Management Tools
Windows 10
Apps acquired in volume in Windows Store for Business
Includes internal line- of-business and public Store free and paid apps
Paid apps are paid for in bulk during acquisition
Management Tool connects with Windows Store for Business APIs
Apps, metadata and licensing information is synchronized
Administrator defines necessary policies and distributions
Distribution is performed
Apps get deployed to Windows 10 users and policies enforced
App updates can happen from the Store or managed with Management Tools
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18. App sideloading Microsoft Ignite 2016 7/18/2018 8:30 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Sideload Apps Any app not sourced from the Windows Store
Microsoft Ignite 2016
7/18/2018 8:30 PM
Sideload Apps
Any app not sourced from the Windows Store
All Apps must be trusted by the system in order to install
To be trusted, apps must be signed by a trusted authority
Built in trusted authority
Enterprise trusted authority
Symantec Certificate not required (but, can still be used)
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. App Sideloading Requirements Benefits
Microsoft Ignite 2016
7/18/2018 8:30 PM
App Sideloading
Requirements
Devices need unlock policy enabled
MDM, group policy, local or settings UI
Enterprises need to ensure certificate root is deployed to devices
Hosting the app content lifecycle
Benefits
App certification not enforced
Access to more app capabilities
No service interaction required
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Demo Sideloading Apps Microsoft Ignite 2016 7/18/2018 8:30 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Do it yourself App Installer - Double Click Install PowerShell Scripts
Microsoft Ignite 2016
7/18/2018 8:30 PM
Do it yourself
App Installer - Double Click Install
PowerShell Scripts
Custom App
Windows.Management.Deployment.PackageManager
Windows.ApplicationModel.PackageCatalog
Windows.ApplicationModel.Store.LicenseManagement.LicenseManager
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Summary Level of IT governance Microsoft Ignite 2016 7/18/2018 8:30 PM
App management & distribution via Store for Business
Management Tools
App sideloading
Level of governance required
Low to Medium
Medium to High
High
Great for
Smaller organizations
Large organizations
Compliance, Isolation, AdHoc
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Related content at Ignite
Tech Ready 15
7/18/2018
Related content at Ignite
Breakout sessions – IT Professional
BRK3238: Dive deeper into Windows Store for Business
BRK2065: Build and distribute enterprise apps with the Windows Store for Business
BRK3012: Enhance Windows 10 security and management with ConfigMgr, Intune, and new cloud services
BRK3012: Explore Windows 10 in education: innovations for using and deploying in schools
Breakout sessions – Developer
BRK2056: Develop for the Universal Windows Platform on Windows 10: What's New
BRK2206: Bring your existing code to the Universal Windows Platform on Windows 10
BRK2059: Increase app engagement and revenue with the Windows Store and Dev Center
BRK2057: Bring existing desktop apps to the Universal Windows Platform (Project Centennial)
BRK2064: Keep work and personal data separate and secure using Windows Information Protection in Windows apps
BRK2062: Optimize Windows apps across screens with Continuum for phone
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Q&A

26. Please evaluate this session
7/18/2018 8:30 PM
Please evaluate this session
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© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

27. 7/18/2018 8:30 PM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.