1. CYCLING DRINKS

2. Background
Sports drinks are used by athletes of all ages around the world
Mostly used for high-intensity sports (cycling, football, basketball, etc.)
It is expected the energy drink market will grow in the next years
Currently Gatorade rules the market

3. Competitors PowerBar Science in Sport (SiS) Product: powder drink mix
Place: internet, retail stores, social media, Tour de France
Price: about $1.35/ oz
Promotion: Tour de France sponsor, athlete sponsorships, online deals
Product: powder drink mix
Place: internet, retail stores, social media, Olympics, Tour de France
Price: about $1.10/ oz
Promotion: cycling team/ rider sponsorships, online deals

4. THE Product Product: cycling sports drink: FORZA CORSA
Different varieties for different types of racing (sprinting, climbs, hot days, etc.)
Be rich in electrolytes and give you sustainable energy
Will be 5 original colors/flavors with more overtime
Find At/On (Place): major cycling races, trade shows, retail stores, websites, and social media
Price: 15 fl oz: $3
25 fl oz: $ (affordable)
1 gallon: $30 (more sizes to come!)

5. THE Product cont… Theme: All people can be great cyclists!
Promotions/Advertizing:
a. different drink colors for different cycling teams
b. magazine, TV, and banner ads
c. rider/team sponsorships
d. free samples, product deals, contests
e. special edition drinks for big bike races (Tour, etc.)
Theme: All people can be great cyclists!
Slogan: Viva Velo.
(long live the bike)

6. CYCLISTS (all ages and abilities)
Target Market
CYCLISTS (all ages and abilities)
Active people in general
Pro athletes (various sports)
ANYONE can use our products

7. THANK YOU.
Viva Velo.