1. Perception and Principles of Communication Elements of Communication
Reported by: Abigail B. Banaag

2. Perception
It is the process of selecting, organizing, and interpreting these sensory informations into meaningful and coherent picture of the world.
It is your interpretation of reality after information is selected, organized and interpreted.

3. examples

4. examples

5. 2 forms of Communication
Verbal Communication
Is all the spoken and written
Non-Verbal Communication
Is all communication that is not spoken or written

6. Principles of Communication
Completeness – answer all questions that are asked
5W’s: who, what, when, where, why
How
(announcements, requests orders, or
Other informative messages
Conciseness - eliminate wordy
Expressions
Include only relevant informations (stick to the point)

7. Consideration - bear in mind the target of the message
Avoid unnecessary repetition ( unless stressing a point, repetition without reason becomes redundant and boring)
Find single word substitute for phrases
Ex: along the same lines; at this time; due to the fact that; during the time of the day; for the reason that; from the point of view of; allow me to say; in reply, I wish to say, etc..
Consideration - bear in mind the target of the message
Focus on You instead of I and We
Show reader benefit and interest
Emphasize positive pleasant attitude

8. Ex: with “you” attitude shows consideration:
Congratulations for those who came early to the meeting this morning.
Avoid unpleasant words to show consideration:
We are closed this time, please be back tomorrow at 10 am.
Show reader the benefit or interest:
Since you cannot come here as scheduled, we’ll just have to all the informations.

9. Concreteness – use specific facts and figures,
Choose image building blocks
Ex:
He is very intelligent and an honor student.
John has a GPA of 3.9 in his class, he is the first honor.
Clarity – choose short, familiar and conversational words
Construct effective sentences and paragraphs
Achieve appropriate readability by using formal and informal language
Include examples, and illustrations

10. Ex: familiar words next familiar words
after subsequent
Home domicile
For example e.g.
Pay remuneration
Invoice statement of payments
Courtesy – be sincere, tactful, thoughtful, and appreciative
Omit hurtful, irritating, and insulting words
Show politeness

11. Tactless, blunt More Tactful Stupid letter, I cannot understand
It is your fault, you did not properly read my letter
I cannot understand this letter, can you please explain this to me?
Sometimes my wording is not precise, let me rewrite it.

12. Correctness-use right level of language
formal
informal
Participate
Ascertain
Utilize
interrogate
Join
Find out
Use
question

13. Correctness - check the accuracy of figures,
facts, and words
Maintain acceptable writing mechanics

14. Substandard lanuage Standard language Ain’t Can’t hardly
Aim to proving
Desirous to
Stoled
Isn’t , aren’t
Can hardly
Aim to prove
Desirous of
stolen

15. Elements of Communication
Sources – origin of the message individual, speaker, a child, or something like signal, gesture, or writing Message – idea, thought, or feeling of the source to be communicated translated into verbal or non-verbal symbols or actions

16. Receiver – recipient
individual/s
listeners
readers
viewers
Encoding – converting message into words
and symbols
Channel – medium by which message is communicated

17. Decoding – analyzing, interpreting in order
to have meaning
Feedback – ensuring message is understood
the same manner the sender meant it

18. The End
Does the falling of the tree in the forest make sound when nobody is there?