1. Theme 1: Marketing & People
This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. This theme also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders.
1.3 Marketing mix and strategy
Subject content
1.3.1 Product/service design
What students need to learn:
a) Design mix:
function
aesthetics
cost
b) Changes in the elements of the design mix to reflect
social trends:
concern over resource depletion: designing for waste
minimisation, re-use and recycling
ethical sourcing

3. Product & Service design
Do you like this design?
What did they need to think about when making this product?
How might it change? What external influences may change it?

4. Come up with an idea for:
Get creative….
Come up with an idea for:
The elderly
Girls in their 20’s
People with high income

5. Why do businesses create new product ideas?

6. Design mix:
Function

7. Design mix:
Design mix:
Aesthetics

8. Design mix:
Design mix:
Cost

10. Packaging of a Cadbury £5 Easter egg
Aesthetics
Where would you plot:
The latest iPhone
Packaging of a Cadbury £5 Easter egg
New double decker bus for London
Function/ Quality
Economic manufacture (cost)

11. What do you think the design process is? What are the steps?

12. The design mix and social trends
Find examples of businesses that have adapted their products to meet social trends
Waste minimisation
Recycling
Ethical sourcing
What are the benefits?

15. Ethically sourcing

16. Product & Design Evaluation

17. Poster
Choose a product and create a poster on how that product has changed over the years to meet the needs of society today