1. Financial Literacy Vocabulary 2
Brice Holmes

2. Marketing
The process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development

3. Marketing Mix
The combination of product, price, place, and promotion.

4. Supply
The amount of a product which is available for customers.

5. Demand
The quantity of an item needed.

6. Competitive Advantage
The strategic advantage one business entity has over its rival entities within its competitive industry

7. Logo
A Graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition

8. Competition
Rivalry between two businesses

9. Monopoly
Exists when a specific person or enterprise is the only supplier of a particular commodity

10. Business Card
Cards bearing business information about a company or individual

11. Cost Benefit Analysis
A technique used to determine whether a planned action will turn out good or bad