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Published byMariah Cook Modified over 6 years ago
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Eyeblaster APAC Partner Conference Japan Partner Presentation
March 19th & 20th, 2008
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Online Advertising Market Size
Q: What was the yearly revenue for 2007 online display advertising? A: Japan online display was worth US$ 2.7 bill in 2007 Search: $1.8 bill(38% growth), Mobile: $620M(59.2% growth) Q: What is the projected yearly revenue for 2008 online display advertising? A: Japan online display is estimated to be worth US$ 3.3 bill in 2008
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Competitors Q: Who are your Local and/or International competitors?
A: Our competitors are DCLK, Atlas, and CheckM8, Interactive tracker. Q: What are their strengths? A 1: Interactive tracker, using DFA engine they can offer, ad serving, reports, and web analysis capability. A 2: Motif is already localized in Japanese and suited for DFP users.
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Competitors Continued …
Q. What are your concerns? A: Interactive Tracker can be a threat because they can provide web analysis service with a nice report interface, which we are lacking. Q. What are their weaknesses? A: Sales force is weak.
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Best Publishers in Your Market?
Q: Who were your best publishers in 2007? A: MSN Japan Q: Who are your best publishers in 2008? Any new ones? A: MSN Japan, livedoor (one of largest portal), Tsutaya online (one of largest entertainment site)
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Your Top 10 Customers 2007 Q: Who were your top 10 customers in 2007 and what was their yearly revenue? Top 10 Customers Yearly 2007 Customers Revenue: Jan-Dec 07 1 MSN Japan $ ,767 2 McCann Erickson Japan $ ,131 3 Hakuhodo $ ,620 4 Nikkei BP $ ,007 5 livedoor $ ,112 6 Oricon $ ,464 7 ADK Japan $ ,127 8 Tsutaya Online $ ,585 9 DOE Profero $ ,646 10 Goo $ ,841
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Your Top 10 Customers 2008 Q: Who are your top 10 customers in 2008 and what is their Q1 revenue? Top 10 Customers Q1 2008 Customers Revenue: Jan-March 08 1 MSN Japan $ ,671 2 McCann Erickson Japan $ ,697 3 livedoor Japan $ ,914 4 Tsutaya onlne $ ,782 5 Nikkei BP Japan $ ,984 6 Nikkei Net Japan $ ,671 7 My Com $ ,408 8 Tsutaya discas $ ,193 9 Hakuhodo Japan $ ,298 10 istyle $ ,460
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Best Media Agencies in Your Market?
Q: Who are your best media agencies? A: Dentsu, Hakuhodo, ADK, McCann Erickson Japan Q: What media agencies should you be targeting in 08? A: ADK, McCann, Mindshare, Hakuhodo
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Account Losses Q: Any account losses in 07 or 08? (media, creative or publisher) A: None
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Your Business Q: Where are your office locations? A: Tokyo, Japan
Q: What is your headcount/team structure? A: 2 Sales persons, 2 Client Services
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Success Story Q: Tell us a success story from your market A:
Over 5 times revenue increase in MSN from 2005 Over 10 times revenue increase in McCann from 2005 Won Apple account from competitor, Flash-talking/Atlas Increased the number of publishers who accept eyeblaster technology
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Thank You !
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