1. Technology 2009-Present
By Riley Peronto

2. Main Trends Collaboration tools development Mobilization Education
Creation of physical items

3. Gaming

4. Difficulties
Coding gameplay
Creating art styles
Sound
Sense of fun

5. WildTangent Prior to 2009 Since 2009
Studio = expensive; hard to make profit
Specialization in third party games
Provided platform (i.e. central hub)
Emergence of ‘Unity’
Studio re-opened in 2013
Polar Bowler

6. Sports

7. Baseball Result of ‘Steroid Era’:
Home runs created sense of excitement (same reason NFL adjusts rules to benefit offense)
Lower TV ratings
Stadium attendance plummets
Pro: cleaner game creates niche fan base
Tech advancements cater to this group

8. PITCHf/x Developed by Sportvision Debuted October 4, 2006
Tracks pitch’s trajectory, speed, break, and location
Transmitted to MLB Gameday application

9. How PITCHf/x Works Takes about 20 pictures of ball in flight
Determines 3-D ball location on field from pictures
Finds a pitch trajectory that best fits these 20 (or so) points
Assumes constant acceleration (good for spinning ball)
Sportvision employee at every MLB game makes sure system is calibrated
Future: FIELDf/x

10. MLB Advanced Media CEO Bob Bowman
Named #33 on SI’s most powerful men in sports
“Baseball is the stodgiest of the major American sports, but over the last decade it has been way ahead on the tech curve because of the brilliance of Bowman, a 57-year-old former Michigan state treasurer whose outfit is setting the gold standard for live sports streaming, ticketing, merchandising and stats on the Web. Experts estimate MLB AM's value at $6 billion -- more than the Dodgers and the Yankees combined.”

11. Mobilization

12. Mobile and its Effect on FB
Mobile = #1 shift
Facebook
2009 = massive growth, discovering business model
Pushed FB ‘credits’
Consumers backlashed, FB pivoted to advertising
Stocks plummet because of mobile
Second pivot changes ads in mobile application
23% of revenue in 4th quarter of 2012
Expected $965Mill in mobile ad revenue in 2013

13. Education

14. Education Cheaper computers (except Apple) Code; CodeAcademy Coursera

15. Physical Items

16. Physical Items Low end 3-D printers: ~$1000
CAD software (i.e. Google SketchUp & Blender): free

17. Entertainment

18. Entertainment Consumer created entertainment DatPiff Amazon Studios
9.8 million visits monthly from 3.8 million people
Amazon Studios
Machinima
“This generation doesn’t watch TV in the same way. They want to create. We’re giving them something television isn’t.”
2011: Mortal Kombat: Legacy gets 18.4 million views

19. …If you can dream it, you can make it happen…