1. Psychology of Logos

2. What do the colors of logos mean?
Color is often very dependent on personal experiences
Colors play a fairly substantial role in purchases and branding
When picking the right color, research has found that predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color itself

3. Certain colors will broadly align with specific traits
Certain colors will broadly align with specific traits. Let’s try to see if it’s true

4. What do you think each color represents?
Feelings
YELLOW
ORANGE
RED
PURPLE
BLUE
GREEN
BLACK/GREY/WHITE
Optimism: Clarity & Warmth
Friendly: Cheerful & Confidence
Excitement: Youthful & Bold
Creative: Imaginative & Wise
Trust: Dependable & Strength
Peaceful: Growth & Health
Balance: Neutral & Calm

6. RED Personality/Emotions Marketing Strong Emotions Encourages Appetite
Increases passion
Marketing
Increases heart rate
Creates urgency seen in clearance sales
Used by restaurants to stimulate appetite

7. YELLOW Personality/Emotions Marketing Cheerfulness, warmth
Stimulates mental processes
Encourages communication
Marketing
Represents optimism and youthfulness
Used to grab attention
Shows clarity

8. BLUE Personality/Emotions Marketing: Calmness or serenity
Most preferred by men
Curbs appetite
A constant in human life (sky and water)
Increases productivity (color used most in offices)
Marketing:
Creates security and trust in brand
Productive and non-invasive

9. ORANGE Personality/Emotions: Marketing: Excitement & enthusiasm Warmth
Warns of caution
Marketing:
Aggression
Creates call to action: buy, sell, subscribe
Found in impulse shoppers
Cheerful, friendly, confident brand

10. GREEN Personality/Emotions: Marketing:
Health and Tranquility– alleviates depression
Money
Nature and growth
Human eye is most sensitive and able to discern most shades of green
Marketing:
Relaxing customers
Associated with wealth

11. PUPRLE Personality/Emotions: Marketing: Royalty, wealth
Success and wisdom
Marketing:
Beauty or aging products
Soothe or calm
Creative, imaginative, wise brand

12. BLACK Personality/Emotions: Marketing Bold Serious Luxurious
Sophistication
Charming
Romantic

13. PINK Personality/Emotions Marketing Love Sweet Warmth
Usually associated with feminine traits

14. BROWN Personality/Emotions: Reliability Support Dependability
Marketing
Nurturing trait of Mother Earth

15. Is there a difference of preference of color between gender?
Did you know that until WWII Pink was considered to be a manly color?
A June 1918 article from the trade publication Earnshaw's Infants' Department said, “The generally accepted rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl.” 
It wasn’t until the 1940’s that stores began to sell different color clothes for infants and toddlers. Baby boomers were the first children raised in gender specific clothing. ($$$$$)