1. FAILING AT FINANCE Lessons learned the hard way George Traub, Managing Partner, Lumina Advisers
18 May 2017

2. KEY FINANCE STAGES CAPITAL RAISING DURING FUNDING POST FUNDING
CONFIDENCE
SECURITY
AFFIRMATION, SUPPORT
TRUST

3. CAPITAL RAISING

4. FAILURE 1
RAISING MONEY WHEN YOU’RE OUT OF MONEY

5. FAILURE 2
SELLING THE UPSIDE, NOT RECOGNISING THE DOWNSIDE

6. FAILURE 3
SEEKING EQUITY AS THE ONLY SOURCE OF FINANCE

7. FAILURE 4
NOT HAVING A CREDIBLE EXIT PLAN

8. DURING FUNDING

9. FAILURE 5
CREATING “BUDGETS” NOT “FORECAST MODELS”

10. FAILURE 6
AVOIDING REALITY IN YOUR FORECASTS EVERY MONTH

11. FAILURE 7
NOT ANALYSING WHY YOU HAVEN’T MADE YOUR FORECAST

12. POST FUNDING

13. FAILURE 8
NOT KEEPING YOUR STAKEHOLDERS UPDATED ON CHANGES REGULARLY.

14. FAILURE 9
ONLY INFORMING STAKEHODERS OF “GOOD NEWS ITEMS”

15. FAILURE 10
FORGETTING STAKEHOLDERS REQUIRE DIVIDEND, EXIT AND RETURN OF CAPITAL

16. EMAIL ME AT : gtraub@lumina-advisers.com CALL US ON: +9714 453 3081
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