1. Philp Industries Weekly Summary August 20th - August 26th
Cycle Force Group
Prepared on September 5th 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
ACTIVITY
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
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3. Activity Summary
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4. Catalog Maintenance Updates
Activity #
POs not accepted
Partial Case Purchase Orders
Missing Images
Unowned ASINs
Replen Codes Mismatched
ASINs Missing from Cost Spreadsheet
Vendor Code Missing from Cost Spreadsheet
UPCs Missing from Cost Spreadsheet
Model #s Missing from Cost Spreadsheet
Name Mismatches
UPC Mismatches
Brand Name Mismatches
Brand Code Mismatches
Mfg Model/Catalog # Mismatches
GL Mismatches
Category Mismatches
Subcategory Mismatches
ITK Mismatches
Mismatched Parent ASINs
Merging Submissions
Manufacturer Mismatches
3 New Klokov ASINs assigned, 15 images labeled and submitted; videos uploaded for all; updates made to all; added ASINs to variation with old ASINs
1 Buy button brought back (Trail Gator)
Wald keywords updated to begin testing
Added A+ content to 1 Overade ASIN
Images removed from 2 Trail-Gator ASINs; 12 New/higher resolution images submitted to update these ASINs; 1 image does not meet size requirements and vendor informed
Provided vendor with MSDS resources and tutorial
Wrong Size Chart Images removed from 21 Scudo Jersey ASINs; New Size Chart images labeled and submittted; Images are now live
Bombtrack NIS: 42 ASINs approved, 403 images reformatted into 22 zip files and submitted to Amazon; All images approved
NIS compiled for vendor
Bullet points updated for 18 Viva ASINs
Product description updated for 1 Steppenwolf ASIN
Working with Amazon to get Hazmat label removed from a Strida product that has no hazmat components to it
NIS for 1 Visibell Electric Horn/Bell edited and submitted. MSDS obtained from vendor and submitted
Cost updates for M-Wave Plastic Bicycle Bottle Cage approved; inquiry made as to why we are not updating cost in CA as well
No maintenance this week
Private and Confidential | Philp Industries

5. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
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6. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
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7. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
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8. AMS Sales Spend Average Cost of Sale Conversion Rate
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9. Chargebacks PO - On-Time Non-Compliance Excessive Backordered Units
PO On-Time Accuracy
Oversized Carton
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10. Category Activity Category Shipped COGS August 20th - August 26th
Change over last week
9000 Cycling Bike Baskets
$12,587.48
$863.64
9000 Cycling Accessories
$8,111.55 $
9000 Cycling Tires
$5,756.87
$1,102.37
9000 Cycling Mountain Bikes
$4,532.92
$1,299.95
9000 Cycling Trailers
$4,513.98
$381.93
9000 Cycling Tubes
$4,122.20 $
9000 Cycling Bike Small Parts
$3,308.22 $
9000 Cycling Balance Bikes
$3,238.20
$-1,733.01
9000 Cycling Folding Bikes
$2,938.99
$1,693.00
9000 Cycling Automobile Bike Racks
$2,518.88
$66.23
9000 Cycling Drivetrain and Accessories
$2,223.26 $
9000 Cycling Electric Bicycles
$1,995.99
$350.99
9000 Cycling Hybrid Bikes
$1,720.12
$1,379.17
9000 Cycling Handlebars- Stems- and Seatposts
$1,630.50
$55.88
9000 Cycling Wheels
$1,591.32
$337.67
Private and Confidential | Philp Industries

11. Brand Activity Brand Shipped COGS August 20th - August 26th
Change over last week
Wald (WALE8)
$11,509.41
$-1,443.03
Nantucket Bicycle Basket Co. (NANBD)
$6,031.80
$1,083.26
Ventura (VENX7)
$4,022.14
$473.92
M-Wave (MWAB7)
$3,801.67 $
Trail-Gator (TRAYJ)
$3,762.04
$296.93
Mantis (MANVR)
$3,683.45
$1,036.56
Panaracer (PANZK)
$3,670.05
$86.71
Kenda (KENE8)
$3,080.87
$1,043.57
Stop-A-Flat (STOXV)
$2,463.50 $
Force (FORRZ)
$2,192.97
Shimano (SHIAJ)
$2,057.90
$250.85
Steppenwolf (STFTT)
$1,995.99
Vuelta (VUELB)
$1,718.31
$285.36
Kawasaki (KAWC7)
$1,673.18
$-2,144.66
Greenfield (GRESX)
$1,566.98 $
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12. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Trail-Gator Child Bike Tow Bar (B074RLP1Y7)
$3,739.04
$273.97
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$2,892.83
$766.99
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$2,463.50 $
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$2,079.00
$924.00
Steppenwolf Men's Haller E1 Electric Bicycle (B017P7KI7U)
$1,995.99
Fun Unicycle (B06XSMXHWP)
$1,401.40 $
Wald 582 Folding Rear Bicycle Basket (B06XVZGXYH)
$1,322.24
$-37.77
Bellelli Pepe Rear Mounted Baby Carrier (B WM)
$1,170.43 $
Klokov Olympic Weightlifting Bumper Plates (B0731YG1LC)
$948.88
$-80.12
Nantucket Basket - The Lightship Oval Collection (B00D3SIHUQ)
$907.60
$-22.99
Individual Products
Product
COGS
Change
Out of Stock
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$2,831.60 $
0.17 %
Wald 1216 Bicycle Training Wheels (12 to 16-Inch Wheels) (B000C128PM / W1216)
$2,689.20
$261.45
0.13 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$2,420.46
$1,160.22
74.74 %
Force Pursuit W Hardtail MTB Bicycle, 15-Inch/X-Small, White (B00KYSL8Q8 / CF80015W-1)
$2,192.97
15.41 %
Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A)
$2,143.13
$844.14
0.12 %
Mantis Tri-Rad Folding Adult Tricycle, 20 inch Wheels, 16 inch Frame, Unise... (B00FXMIUPW / 67520)
$2,079.00
$924.00
37.75 %
Steppenwolf Men's Haller E1 Electric Bicycle, Shadow Matte, 21 in. (B014VRY0OY / SWE H-1)
$1,995.99
5.72 %
Ventura Universal Bicycle Carrier Rack (B001NGF6AY / )
$1,792.22
$65.57
0.36 %
Wald 582 Rear Folding Bicycle Basket (12.75 x 7.25 x 8.5, Black) (B0012DZEBY / W582BL)
$911.33
$58.54
43.83 %
Trail-Gator Children's Black Trailer Tow Bar (B0011HZKI8 / )
$820.26 $
0.06 %
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13. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Steppenwolf Men's Haller E1 Electric Bicycle (B017P7KI7U)
$1,995.99
Mantis Tri-Rad Folding Adult Tricycle (B01NAJ1OC8)
$2,079.00
$924.00
Strida Folding Bicycle, five different styles, several colors available (B06XHNCB6Z)
$769.00
Nantucket Bike Basket Co. Classic Lightship Basket (B Q4)
$2,892.83
$766.99
Viva Legato 7 Mixte Women's City Bike, 700c Wheels, 50 or 53cm Frame, Red (B00LGZO6D0)
$536.95
Viva Legato 7 City Bike with internal hub, 700c Wheels, 53 or 59 cm frame (B00LGZO3NI)
$495.95
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire (B00DU4TTE6)
$902.15
$493.04
Head Mountain Bike (B06XTN7671)
$670.00
$410.00
Wald 520 Rear Medium Twin Basket (13.5X6.25X11) (B06Y17RKMY)
$503.39
$408.89
Lombardo Mirafiori 270M Commuting Bike, 700c Wheels, Men's Bike, Black/Whit... (B00PUDUJTY)
$355.95
Increasing Individual Products
Product
COGS
Change
Out of Stock
Force Pursuit W Hardtail MTB Bicycle, 15-Inch/X-Small, White (B00KYSL8Q8 / CF80015W-1)
$2,192.97
15.41 %
Steppenwolf Men's Haller E1 Electric Bicycle, Shadow Matte, 21 in. (B014VRY0OY / SWE H-1)
$1,995.99
5.72 %
Trail-Gator Trailgator Bicycle Tow Bar (Red) (B000KAZUQY / )
$2,420.46
$1,160.22
74.74 %
Mantis Tri-Rad Folding Adult Tricycle, 20 inch Wheels, 16 inch Frame, Unise... (B00FXMIUPW / 67520)
$2,079.00
$924.00
37.75 %
Nantucket Bike Basket Co Adult Classic Lightship Collection Stained Bicycle... (B004Y2LTKA / C/004/A)
$2,143.13
$844.14
0.12 %
Strida EVO folding bicycle, internal 3 speed hub, folds to 45x20x9-quot-, Neon G... (B00XXJPD02 / ST MI)
$769.00
10.10 %
Viva Legato 7 Mixte City Bike, 700c Wheels, 53 cm Frame, Women's Bike, Red,... (B00K8T2BZ0 / VIV-002-4B)
$536.95
3.13 %
Viva Legato 7 City Bike, 700c Wheels, Men's Bike, Grey, 59 cm Frame (B00K8T2C54 / VIV-002-2C)
$495.95
7.98 %
Kenda K-193 Kwest Commuter Wire Bead SRC/PRC Bike Tire, Black, 26-Inch x (B006GEZQX0 / KE212085)
$534.99
$440.58
0.58 %
Lombardo Mirafiori 270M Commuting Bike, 700c Wheels, Men's Bike, Black/Whit... (B00NYR2TIW / TL28270U.N-17)
$355.95
6.33 %
Private and Confidential | Philp Industries

14. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Hollandia Evado Electric City Commuter Bicycle (B01L8X7X48)
$0.00
$-1,645.00
Kawasaki Sumo 4.0 Fat Tire Bicycle (B01MSIK659)
$385.00 $
Stop-A-Flat Puncture-proof, Thorn-resistant, No-flat Bicycle Tubes in 12/16... (B0127EGQZY)
$2,463.50 $
ByK E-350 Kid's Bike, 18 inch wheels, 8.5 inch frame, for Boys and Girls, f... (B01F26XMEC)
$825.00 $
Wald 157 Giant Delivery Basket (B00D3SHH0C)
$243.43 $
KMC X10SL 10-Speed Chain (B00PUCQXWW) $
Rennrad Convertible 2 in 1 Balance/Pedal Bike (B0127BF1GM) $
Overade Plixi Foldable Bicycle Helmet (S/M cm) (B01MQ5L85J)
$708.93 $
Kawasaki K26 Hardtail Mountain Bike (B01MSIK3T5) $
Klokov Olympic Weightlifting Barbell (B01MTCGP24) $
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Hollandia Evado Electric City Commuter Bicycle, 3-Speed, 18-quot- Women's Frame,... (B01L6ULODO / HL12B-18)
$0.00 $
11.75 %
Hollandia Evado Electric City Commuter Bicycle 7-Speed, 18-quot- Women's Frame, ... (B01L6UL7AO / HL13A-18) $
39.95 %
Kawasaki Sumo Fat Tire Bike, 26 x 4 inch Wheels, 18.5 inch Frame, Unisex (B00LUFF6PI / KA MT)
$385.00 $
0.06 %
Wald 742 Training Wheels (16-26-Inch) (B00079WKSO / W742)
$689.54 $
0.23 %
Trail-Gator Children's Black Trailer Tow Bar (B0011HZKI8 / )
$820.26 $
Klokov 20 kg Olympic Weightlifting Bumper Plate (Single) (B072KLXLVJ / 0102-PASM-2005) $
31.35 %
Stop-A-Flat 1.75 Tube, Yellow, 16-Inch (B00S0N8WCM / )
$585.00 $
1.37 %
Wald Bicycle Training Wheels (16 to 20-Inch Wheels, .75 and 1-Inch Fr... (B000C1YTCW / W10252)
$2,831.60 $
0.17 %
ByK E-350 Kid's Bike, 18 inch Wheels, 8.5 inch Frame, Girl's Bike, Pink (B00Y0PO4Y4 / BY JV)
$495.00 $
0.15 %
Kawasaki Sumo Fat Tire Bike, 26x4 inch wheels, Gray/Green (B01N6NYHZC / KA02A-18) $
0.00 %
Private and Confidential | Philp Industries

15. Appendix
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16. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
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17. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
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