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Sports and Entertainment Marketing (SEM) Unit 1.01

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Presentation on theme: "Sports and Entertainment Marketing (SEM) Unit 1.01"— Presentation transcript:

1 Sports and Entertainment Marketing (SEM) Unit 1.01
Acquire information about the sport/event industry to aid in making career choices

2 Types of Businesses in SEM
Franchises Security Advertising Sporting Goods Media Kaser, K. & Oelkers, D.B., (2001). Sports and entertainment marketing [pp. 9, 14-17, 18-22]. Mason, OH: South-Western

3 Variety of Sports Available
Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Venues: Coliseums, Arenas, Speedways Health Clubs Recreation Camps Amateur Sports

4 Professional Teams Basketball: Charlotte Hornets
Football: Carolina Panthers Hockey: Carolina Hurricanes Baseball: Atlanta Braves PGA World Tennis Association PBA

5 Professional Individual Sports
Running Swimming Golf Bowling

6 Collegiate and Scholastic Teams - NC State Univ. - Duke Univ
Collegiate and Scholastic Teams - NC State Univ. - Duke Univ. - Wake Forest Univ.

7 Venues Charlotte Motor Speedway Madison Square Garden Yankee Stadium
Greensboro Coliseum

8 Health Clubs Gold’s Gym YMCA Triangle SportsPlex
Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center

9 Recreation Aerobics Soccer Basketball Swimming Golf Area parks

10 Camps Amateur Sports AAU-Amateur Athletic Union Tennis Camp
Basketball Camp Soccer Camp Amateur Sports AAU-Amateur Athletic Union NC High School Athletic Association

11 Variety of Entertainment/Events Available
Music Movies Theme Parks Radio Film Television Dramatic Arts Video Games Fine Arts and Science Literacy Casinos

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