1. Men’s use of information sources during the purchase process / Spring 2017
Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing
Source: NRS MG + total Spring 2017
Target group: men, n=2 322, est

2. For example when comparing quality and features of a product/service.
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.

3. Purchase process / Cars (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 26 22 %
Magazine websites 14
Blogs and vlogs 5
Social media
(f.ex. Facebook) 12 11
Newspapers 20 17
Newspaper websites 8
Television 10 7
Radio 2 1

4. Purchase process / Style and fashion (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 14 12 %
Magazine websites 5 7
Blogs and vlogs 4
Social media
(f.ex. Facebook) 9
Newspapers 6
Newspaper websites 3
Television
Radio 1

5. Purchase process / Travelling (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 21 16 %
Magazine websites 11 10
Blogs and vlogs 7 5
Social media
(f.ex. Facebook) 13
Newspapers 14 12
Newspaper websites
Television 15 8
Radio 3 1

6. Purchase process / Food and cooking (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 31 20 %
Magazine websites 14 10
Blogs and vlogs 11 7
Social media
(f.ex. Facebook) 16
Newspapers 17 15
Newspaper websites
Television 23 9
Radio 3 1

7. Purchase process / Health and well-being (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 21 13 %
Magazine websites 6
Blogs and vlogs 4 3
Social media
(f.ex. Facebook) 8 7
Newspapers 10
Newspaper websites
Television 11
Radio 1

8. Purchase process / Cosmetics and cosmetic brands (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 7 %
Magazine websites 3 5
Blogs and vlogs 2
Social media
(f.ex. Facebook) 4
Newspapers
Newspaper websites
Television 8 6
Radio 1

9. Purchase process / Furniture and decorating (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 19 14 %
Magazine websites 6 8
Blogs and vlogs 4 3
Social media
(f.ex. Facebook)
Newspapers 12 10
Newspaper websites
Television
Radio 1

10. Purchase process / Building and renovating (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 28 20 %
Magazine websites 10 11
Blogs and vlogs 5 3
Social media
(f.ex. Facebook) 8 9
Newspapers 15 12
Newspaper websites 4
Television 14 7
Radio 1

11. Purchase process / Gardening (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 28 16 %
Magazine websites 7 8
Blogs and vlogs 3
Social media
(f.ex. Facebook) 6
Newspapers 9
Newspaper websites
Television 13
Radio 1

12. Purchase process / Home entertainment and IT (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 27 20 %
Magazine websites 16
Blogs and vlogs 11 10
Social media
(f.ex. Facebook) 17 15
Newspapers 13
Newspaper websites 7 8
Television 9
Radio 2 1

13. Purchase process / Saving and investing money (men)
Which of the following information sources you use when looking for ideas and tips of different products?
Which of the following information sources you use when making a purchase decision?
For example when comparing quality and features of a product/service.
Ideas and tips
Purchase decision
Print magazines 21 14 %
Magazine websites 9 8
Blogs and vlogs 4 3
Social media
(f.ex. Facebook) 5
Newspapers 12 10
Newspaper websites 6
Television
Radio 2 1

14. Looking for ideas and tips / summary (men)
”Which of the following information sources you use when looking for ideas and tips of different products?” %

15. Looking for ideas and tips / summary (men)
”Which of the following information sources you use when looking for ideas and tips of different products?” %

16. Looking for ideas and tips / summary (men)
”Which of the following information sources you use when looking for ideas and tips of different products?” %

17. Purchase decision / summary (men)
” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

18. Purchase decision / summary (men)
” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

19. Purchase decision / summary (men)
” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

20. All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service

21. www.aikakausmedia.fi  www.mediakortit.fi