1. Britain Runs on Rail

2. Managing Director Technology Services
Dennis Rocks
Managing Director Technology Services
RAIL DELIVERY GROUP

3. What we do? CUSTOMER EXPERIENCE TODAY’S RAILWAY INDUSTRY REFORM
TOMORROW’S RAILWAY

4. Smart Ticketing - what do we mean?

5. We have the technology
The current travel experience for customers using smart ticketing:
OYSTER
ITSO
MAGSTRIPE

6. What are the challenges?
FRANCHISING
TIMESCALES

7. Where we want to be - Smart Migration Forecast
Customers choosing Mobile Barcode
Traditional barcode fully migrated and customers now transitioning to Digital Wallet more and more
Customers can fully travel smart:
Barcode + Smartcard + Digital Wallet
Customers confident in using their Digital Wallet
In the cloud and reaping the rewards
Smartcard growing fast and stations
Magstripe now the least used ticket fulfilment
Customers choosing Smart over Magstripe
Digital Wallet trial expanded

8. We need to focus
on the CUSTOMER