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Playboy Vodka Introduction 2016

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1 Playboy Vodka Introduction 2016
Playboy Vodka is an elegant and flavor-laden spirit that should enjoy a long and successful career here in the States & Globally. Hubba hubba!

2 Welcome to Playboy Vodka…
Welcome to Playboy Vodka, a seductive Premium vodka brimming with style and personality, which is not really surprising for a product carrying the Playboy name. While its highly recognizable name may throw open a few doors, the Vodka is fetching aromatics and alluring taste will surely seal the deal. A new player in a busy vodka category that will have you calling it your own after the first sip…

3 The Vodka The Look Ultra smooth and refined Premium Vodka
Distilled from coconut nectar 6 times Distilled and 12 times Filtered Playboy Vodka is a crisp and elegant spirit that reflects the essence of a life lived with style. Playboy Vodka is based from smooth nectar that only comes from coconut trees raised in Southeast Asian tropical climate on rich, Philippine volcanic soil. It is distilled six times and filtered twelve times using coconut shell- activated carbon, resulting in an ultimately smooth vodka 40% alc./vol. (80 proof The Look Playboy Vodka is dressed in a matte black bottle. The tuxedo design is mirrored on the cases.

4 The PROCESS…the Nectar
Part of the magic behind Playboy Vodka lies in how it's made from the sweet nectar of flowers that grow on the island's coconut trees. The nectar is collected and taken to the distillery where it is allowed to slowly ferment using naturally occurring airborne. The fermented nectar is then distilled 6 times through a continuous still. Prior to being bottled at 40% alcohol (80 proof), it is rigorously filtered through a series of twelve filters— including coconut shell activated carbon—to ensure essential purity and to more concentrate vodka's flavors.

5 COCONUT NECTAR…

6 The Distillery… It starts with the selection of the finest coconut nectar from lush coconut trees borne of tropical climate and rich volcanic soil. Playboy Vodka owns its own production facility, therefore ensuring the highest quality, best pricing, and surety of supply. The facility is brand new, and has the latest production technology. Playboy Vodka also employs the industry’s top production minds in the vodka and gin categories.

7 Tasting Notes Nose: Taste: After Taste;
Coctails for the best mix: All Juices and Soda’s

8 What Critics are Saying…
The vodka has crystalline clarity, a voluptuous, medium-weight body and an enticing bouquet comprised of cacao, vanilla bean and floral aromas with lightly spiced notes. The longer the vodka is allowed to breathe, the more aromatics come to the forefront. Its entry onto the palate quickly expands filling the mouth with the flavors of tropical fruit, dark chocolate and baking spice. The finish is long and spicy warm. Top notch. - by:Robert Plotkin, San Francisco World Spirits Competition Judge and author of Secrets Revealed of America’s Greatest Cocktails

9 Bottle Sizes for Playboy Vodka…
750ml: This format will be sold both in on and off-premise outlets in USA market primarily. 700ml (70cL) Targeting International Markets; AU, NZ, EU, JP, CN, SA & Middle East. 1 ltr.: Available for on-premise, off-premise, Duty Free Travel Retail and selected key litre business markets; i.e. Ideal for bottle for gifting.

10 Playboy Vodka-Speciality Cocktails
A Girl Next Door A Playboy Vodka Margarita for both men and women The Grotto Playboy Vodka mixed with fresh basil and cucumbers Playmate A refreshing watermelon with crushed ice. Mansion Martini A classic elegant Martini with a twist Could be served on the dirty side Mansion Mary aka Bloody Mary The Bunny Drop: Our version of a Vodka Lemon Drop Mansion Melon Ball: Summer just got better

11 Playboy Name and what does it mean…
Brand Awareness: An iconic American lifestyle brand, Playboy enjoys 97% brand awareness worldwide. Playboy Licensing: is a $1 Billion global business, ranked 44th on the list of Top 125 Global Licensors. Consumer Products: Playboy-branded products are available in over 25,000 stores in 180 over countries. Digital : The Playboy Facebook page has over 14 million fans and high engagement. The brand has the highest social media following of any publication. Events: Playboy hosts iconic events at the world’s most influential pop culture happenings such as the Super bowl, Cannes Film Festival, Art Basel, and Fashion Week, to name a few. Playboy Clubs, according to Time Magazine ranks 5th among the Top 10 Brand Expansions Ever.

12 Playboy in 1953 & Today… Hugh M. Hefner founded Playboy in 1953 and transformed the company into a global empire. Today, the Playboy brand enjoys 97% unaided worldwide brand awareness. The Rabbit Head Logo, one of the top 20 brands in the world, continues to fuel the future of Playboy and its global expansion. Playboy consumer products are sold in more than 180 countries. Playboy’s iconic events at the world’s most influential happenings provide partners with unparalleled access to high-end pop culture. PLAYBOY TODAY; is well-positioned with its new target audience: 70% believe the Playboy brand is relevant to them and 65% find its direction appealing.

13 Playboy 2016 Found all over the world…
Vodka Clubs Casinos Magazines Fashion Fragrance Other Have a map with logs placed on the map, where the above is available. (If we can show new distributors that the Playboy brand is active in their area, they will see a reason to take on the VODKA BRAND.)

14 Contact US; To Contact Us;

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