1. When Implementing Addressable, Buying Audiences Across A Wider Range of Networks Would Further Increase Reach
50% of total time spent with ad-supported cable TV now happens outside of the top 20 nets as new networks have launched and program viewing further fragments
With this “one-to-one” targeting, value can be found in any program on any network
(42 measured nets)
(71 measured nets)
(87 measured nets)
Top 20
63%
Top 20
Top 20
55%
50% 1
Source: Nielsen NPower Reach & Frequency Program Report. Live, P18+, Ad-supported cable TV networks only.