1. List some products that you know simply from advertising.
Do Now
List some products that you know simply from advertising.

2. How important is a slogan?
Finger Lickin Good
Taste the Rainbow
Think outside
the Bun
Eat Fresh
Have it Your Way
How important is a slogan?

3. Modern Advertising Emerges
Ad agencies no longer sought to merely “inform” the public about their products. They hired psychologists to study how best to appeal to Americans’ desire for youthful, beauty, health and wealth. The “Say it with Flowers” slogan actually doubled sales between
Say It with Flowers

4. What makes an Advertisement successful?
Target Audience
Catchy and Snappy
Think different
Persuassive
What makes an Advertisement successful?

5. Advertising in the 1920’s

13. What can you find?

14. Now for the Jingle… Annoying or Brilliant?
List annoying commercial jingles that get stuck in your head.

15. Best Jingles…

16. Radio Ad

17. Can you guess what you are going to do next?