1. JAZZ™ Apples Business Development Overview

2. The Jazz™ Story Launched onto the global market in 2002.
Developed in 1985 in NZ by Alan White at HortResearch.
A naturally bred cross between Royal Gala and Braeburn
Jazz™ is the trademarked brand name .
Variety name of the apple is actually “Scifresh”.
Launched onto the global market in 2002.
JAZZ™ is now New Zealand’s 3rd largest apple export variety. Will be second soon.

3. What makes Jazz™ so special?
Great Natural Characteristics
Best attributes of parents
Sweet & tangy at same time
Stays harder longer than other apples
Consistent Quality & Extended Shelf Life
Health Attributes

4. JAZZTM Global Variety Development
A controlled production and marketing programme based on superior apple attributes.
A unique offer to suppliers and buyers for sustainable premium pricing and returns.
A worldwide, year round, planned, structured and protected growing & marketing network focused on maximising return to all stakeholders.
Global technical support structure to growers. Traveling to growing regions and developing international collaborative communications.

5. JAZZ™ Production. 2010 - JAZZ™ New Zealand’s third largest apple crop.
1st sales of Jazz™ 2001
1.08m kg ,000 tce
13.68m kg ,000 tce
21.60m kg ,200,000 tce
43.20m kg ,400,000 tce
54.00m kg 2014 – 3,000,000 tce

6. FORECAST GLOBAL PRODUCTION
2010 will see 3,000,000 tce (54 mill kg) of JAZZ™ sold globally.

7. Produced in 12 Countries and Growing

8. Worldwide Sales Belgium NZ Luxembourg Netherlands Australia
USA
Canada UK
Ireland
France
Germany
UAE
Saudi Arabia
Belgium
Luxembourg
Spain
Norway
Sweden
Malaysia
Singapore
Thailand
Hong Kong
Russia
Netherlands
Switzerland
Denmark
Austria
Italy

9. Brand Strategy Build a consumer brand. Superior variety
Capped Volume & Controlled IP
Sustainable premium pricing.
Consumer marketing campaigns
New product initiatives

10. JAZZ™ Marketing Activity Flow Supporting retail 365 days a year.
Online promotions
Mobile advertising Vodafone
Twitter – building JAZZ™ community, conversation
Youtube (Guinness book of JAZZ™ records)
Facebook – promo and feedback
e-newsletter
Online comps
Web
Updating Jazz story
Retail offers
Online competitions
Educational including grower videos
Product information.
Sustainability
Engaging kids with games.
PR/Sponsorship
Buildup to NZ season with newspapers and magazines.
Ongoing media placements in suburban newspapers.
World Rowing Cup, exposure through year and at events plus selling at the cup.
Advertising/Events
Suburban papers supporting retailer and promotions.
Radio advertising coupled with store and online promotions.
Radio promotions.
Reaching high foot traffic with mall advertising and promos. (JAZZ™ and Snackers launch)
Retail POS
In store tastings
POS material with nutrition, health, preparation ideas.
In-store competitions tying back to online and ads.
JAZZ™ Snackers extending reach and volume of high value

11. JAZZTM Snackers JAZZ™ Product Range Extension
Smaller size fruit (135 count)
Targeting children for lunch and snack occasions
Multi sales point opportunity in store
Distinctive point of sale design
Marketing to new demographic
Extends global appeal.

13. Summary JAZZ™ now 3rd largest apple variety grown in NZ
Consumer preference for taste, “crunch” and juiciness
Extended shelf life and product quality
Capped production volumes and controlled marketing
Global technical support for growers – consistent product
Worldwide sales supported with strong brand marketing
Continued New Product Development