1. PARTNERSHIP SUCCESS

2. 2008 Brand Exposure (Based on 3rd party exposure evaluation – IFM)
Tracking Networks: 6 (ABC, ESPN, ESPN2, ESPNEWS, ESPN Classic, SPEED TV)
Number of Telecast Items: 718
Total Viewers: million
Visibility: 18:26:33
Sponsoring Value
Spot Rate: $22M
CPM $1M: $.61
On board screen shot – Honda exposure
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3. Privileged and Confidential
Developing loyal customers without incentives. 55% of IndyCar Series fans have purchased new tires in the past year and they are twice as likely to buy from Firestone stores.
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4. Privileged and Confidential
Target has 20.7 million monthly customers that are IndyCar fans and the trend continues to climb.
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5. Privileged and Confidential
Eli Lilly utilizes IndyCar Series team involvement to advocate healthy living and preventive care, specifically the importance of diabetes awareness.
In 2007, the Vision Wellness Tour was created in conjunction with Polymer Technologies. Using Polymer’s CardioChek cholesterol screening device, the group administered free screenings to over 3,000 people at 13 sessions.
Eli Lilly joined the program in 2008, with the intent of highlighting diabetes awareness. Adding diabetes educators and glucose screening, the tour visited 11 IndyCar Series events (including the Indianapolis 500), the Tour de Cure, Allstate 400 and the Red Bull Indianapolis GP. Screenings increased 91% to a total of 5,715 individuals.
The Vision Wellness Tour expands past motorsports enthusiasts by visiting off-site locations such as Menards home improvement stores.
The Vision Wellness Tour received over 4 million impressions through television broadcasts, Internet, print and wire media over the course of 2008.
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During 2006 and 2007 (years in which Canadian Club was a primary team sponsor), national sales increased only 2% while sales among IndyCar Series fans increased more than 23%.
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7. 2008 Brand Exposure (Based on 3rd party exposure evaluation – IFM)
Tracking Networks: 6 (ABC, ESPN, ESPN2, ESPNEWS, ESPN Classic, SPEED TV)
Number of Telecast Items: 718
Total Viewers: 183 million
Visibility Duration: 2:58:09
Sponsoring Value
Spot Rate: $4M
CPM at $1M: $3.05
On board screen shot – Ethanol exposure
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8. Privileged and Confidential
Targeting corporate leadership within the IndyCar Series has made a positive impact on executive aircraft sales. Since 2001, Bombardier’s motorsport investment has yielded an 31:1 sales-to-sponsorship dollar ROI.
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9. Privileged and Confidential
Agri-Gro, a sponsor of the Firestone Indy Lights team, Alliance Motorsports, utilizes their partnership to invite farming companies, their major target market, to the events with the clear goal of increasing business with these firms.
During the event at Chicagoland, Agri-Gro invited nine companies to be their guests during the weekend.
After reviewing their fourth quarter numbers, it was determined that eight of the nine accounts grew their business nearly 22%.
In fact, one company that was a guest during the weekend went from not conducting any business with Agri-Gro, to becoming one of their largest customers.
Agri-Gro solely contributed the association with the team and the events at Chicagoland with the growth of the business and has since increased their involvement with Alliance Motorsports.
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