1. 2017 Charity Briefing

2. Thank you (1)
Thank you for choosing to participate in the Combined Federal Campaign.
Your work empowers and inspires the generosity of the Federal community.

3. 01 02 04 03 05 Agenda Agenda CFC 101 Pre-Campaign Campaign Culmination
2017 CHARITY OUTREACH PROGRAM
CAMPAIGN THEME
TIPS FOR ENGAGING THE FEDERAL DONOR 01
CFC 101
Learn about the history and tradition of the CFC and some exciting new changes to the campaign for 2017 02
Pre-Campaign
Discover the tasks that need to be accomplished before the campaign can kick off 03
Active Campaign
Understand the role you will play during the campaign 04
Campaign Culmination
Yes, you even have some responsibilities after the campaign ends! 05
Keyworker Training
Participate in this train-the-trainer session so you will be able to train your Keyworkers

4. CFC – 101
CFC – 101
THE HISTORY AND TRADITION OF THE CAMPAIGN AND WHAT’S NEW AND CHANGED FOR 2017

5. About the CFC About the CFC
One of the world’s largest workplace giving campaigns
The only authorized charitable solicitation of all Federal employees
Runs in the fall of each year to eliminate year-round solicitation
Provides unrestricted funds for charities
Serves as a cost-effective way to attract new donors

6. CFC Timeline History 1961 1964 1971 President Kennedy
signed Executive Order paving the way for a combined campaign.
1961
Pilot programs of “combined” campaigns were tested in six cities.
1964
The CFC was fully implemented nationwide.
1971

7. New regulations in effect governing the campaign.
CFC Timeline Today
400,000+ Federal employees raised more than $167 million for 20,000+ charities.
2016
New regulations in effect governing the campaign.
2017
$8.2B
Contributed since 1961
2017 Campaign Dates
Oct. 2, 2017 – Jan. 12, 2018

8. How the CFC Works Charities Beneficiaries Decide
to donate online or with a pledge form
Choose
one or more organizations supporting your cause
Select
a payment method
Charities
receive funds during the year
Beneficiaries
are given help + hope
Charities
Beneficiaries

9. CHARITY APPLICATION PORTAL CENTRALIZED DISTRIBUTION TO CHARITIES
What’s New for 2017
What’s New for 2017
GIVING PORTAL
VOLUNTEERING
RETIREE GIVING
CHARITY APPLICATION PORTAL
CENTRALIZED DISTRIBUTION TO CHARITIES .

10. What’s Changed for 2017 No more… What’s Changed for 2017
All contributions must be designated to a charity.
CASH CONTRIBUTIONS
FUNDRAISING EVENTS
UNDESIGNATED PLEDGES

11. 2017 CHARITY OUTREACH PROGRAM

12. Charity Outreach Program
You will be contacted by your local zone with more detailed information regarding campaign events and outreach opportunities.
Here is the contact information for local campaigns:
Campaign Zone
Phone
Washington, D.C. Area
New York City/Long Island Area
Chesapeake Bay Area
South Central Virginia and Albemarle Bay Area
CFC-Overseas Area

13. Rules for Event Participation
Sign authorization forms before attending events
Attend events only by invitation
Promote overall participation in the campaign
Treat all participants with respect
Use only the display area allotted
Follow all instructions from event organizers
Dress and act professionally
Do not sell promotional items or collect names or donations

14. Tips for Event Participation
Be engaging with your display area! Consider incorporating an activity, game, or prop.
Prepare a 30- and 60-second elevator speech about your organization.
Welcome attendees and invite them to talk to you.
Bring giveaways – who doesn’t love free stuff?
Promote event attendance on your social media channels.
Display your 5-digit CFC code.

15. CAMPAIGN THEME

16. Join us for the promotional days

17. ENGAGING THE FEDERAL DONOR
TIPS FOR ENGAGING THE FEDERAL DONOR

18. TIP: Make the most of your materials
Print your 5-digit CFC code on campaign materials and display it on your digital materials (website, newsletters, signatures)
Incorporate the Show Some Love theme in places like newsletters and your website
“Show Some Love to [cause] by giving to [charity name] through the CFC. Our designation number is [5-digit CFC code].”

19. TIP: Reach out through messaging
Ask supporters to give to your charity through the CFC – be sure to let retirees know about new regulations
Provide volunteer opportunities for Federal employees
Promote the ability to give through payroll deduction
Say thank you to previous donors so they remember you when making their 2017 designation

20. TIP: Marketing is key Share your success stories, photos, and videos
Target earned and paid media to the Federal audience
Utilize social media to promote your campaign involvement – use #ShowSomeLoveCFC

21. THANK YOU (2)
THANK YOU
For more information, be sure to visit the local campaigns’ websites or social media platforms.
Campaign Zone Name
Website
Social Media Platforms
Combined Federal Campaign of the National Capital Area (CFCNCA)
cfcnca.org
facebook.com/cfcnca
twitter.com/CFCNCA
instagram.com/thecfcnca
linkedin.com/company/cfcnca
Greater New York Combined Federal Campaign (GNYCFC)
greaternycfc.org
facebook.com/gnycfc
Chesapeake Bay Area Combined Federal Campaign (CBACFC)
cbacfc.org
facebook.com/CBACFC
Combined Federal Campaign of South Central Virginia and Albemarle Bay (CFCVAB)
cfcvab.org
Facebook.com/cfcvab
Combined Federal Campaign-Overseas (CFC-O)
cfcoverseas.org
facebook.com/cfcoverseas.org