1. This unit includes: 4 passes 3 Merits 2 Distinctions
BTEC National Business Level 3 Unit 29 – Understanding Retailing Mr. Miah
This unit includes:
4 passes
3 Merits
2 Distinctions

2. ASSIGNMENT 1
Assignment 1 criteria has the following: P1 M1 P2 M2 D1

3. P1 – Describe the structure and organisation of the retail sector
Produce a Powerpoint Presentation
Describe the organisation of the retail sector by describing the following:
Define retailing
The different types of retailers (department stores, supermarkets and Independents)
Clicks and bricks businesses
Hybrid stores
The different locations of stores (in-town, local and out-of-town retail parks)
Describe the structure of the retail sector by finding and describing the following:
Size of the retail sector (include numerical statistics)
Trends in sales (what are the most popular sales in retail?)
Profitability (how much profit the sector makes)
Store sizes and location
Amount of independent retailers and multiple retailers
Not-for-profit retailers and public place retailers
Include images in your presentation

4. M1 – Compare the function of formats and locations in retailing
Compare similarities and differences between the following formats:
Physical stores
Internet stores
Clicks and Bricks
Hybrid stores
Compare similarities and differences of the following locations:
In-town shopping (high streets/ shopping malls)
Local (one local street)
Out-of-town (including out-of-town shopping centres)
Physical  Internet
Physical  Clicks and Bricks
Physical  Hybrid stores
Internet  Clicks and Bricks
Internet  Hybrid stores
Hybrid  Clicks and Bricks
In-town  local
In-town  out-of-town
Local  out-of-town

5. Explain the distribution process for the following types of retailers:
P2 – Explain the process of distributing goods through different channels from the manufacturer to the customer
Explain the distribution process for the following types of retailers:
Independent retailer
Multiple retailer
Explain the process from the Manufacturer to the Customer (include suppliers)

6. M2 - Compare the methods used to distribute products and services
Select two businesses from different sectors
Compare similarities and differences between each business’s method of distribution
You must include the different ways the products/services are distributed to the customer in your answer

7. D1 – Evaluate the distribution systems in delivering goods and services for a selected organisation
Select one of the organisations used in M2
Evaluate the distribution system used in delivering goods/services for that organisation by assessing the:
Positives of the distribution system
Negatives of the distribution system
To do this, your answer must include evaluating the following:
Responsiveness to consumers needs
Costs involved
Use of domestic/international suppliers
Use of intermediaries (middle agents)
Shipping arrangements involved and the complexity

8. ASSIGNMENT 2
Assignment 1 criteria has the following: P3 M3 D2

9. WARNING: YOU CANNOT USE THE SAME PROCESS FOR EACH RETAILER!
P3 – Explain how focusing on the customer, by providing good customer service, is essential to retailing
For P3, you must explain how customer service is essential to retailing, to do this you must do this as a group presentation.
Define customer service
Choose three different retailers
Explain the customer service policies for each retailer
When explaining the policies for all three retailers you must explain the customer service policies before a sale, during a sale and after a sale (use the Business textbook to help pgs )
WARNING: YOU CANNOT USE THE SAME PROCESS FOR EACH RETAILER!
Add a conclusion summarising how good customer service is essential in retailing (include summary of each retailer)

10. Unit 29 – Coursework deadlines
Assignment 1 – DEADLINE PASSED
Includes: P1, M1, P2, M2, D1
Students yet to me any Assignment 1 work: Ajhar, Burhan, Tahmid
Assignment 2 – Fri 31st March (last day of term)
Includes: P3, M3, D2
Assignment 3 – after half-term Includes: P4

11. Presentation Guidelines
Each group presentation has to be 5-10 mins
Each group member must be allocated a role and speak during the presentation
Marks out of 5 will be scored for each group on:
Accurate content (?/5)
Confidence (?/5)
Eye-contact (?/5)

12. M3 – Explain the ways in which sales techniques and customer service have developed in retail organisations
RESEARCH TASK
Research and find different sales techniques using the BTEC Business textbook (pg.191 )
COURSEWORK TASK
Select two different types of retail organisations (i.e. department, multiple, independent or any others from P1)
Explain the sales techniques both these retailers demonstrate
Explain the different customer service they both provide
Explain why the two different types of retailers have different levels of customer service

13. D2 – Assess the impact of different sales techniques and customer service in a selected organisation
For D2 you are required to assess the impact of sales techniques and customer service for a selected business of your own.
Assess the different sales techniques used by the selected business (as identified in M3)
When assessing, ensure you critically analyse what the impact of this technique is upon the business, i.e. whether the technique is helping the organisation make sales or otherwise.

14. ASSIGNMENT 3
Assignment 3 is made up of only P4

15. P4 – Identify the competitive factors in the retail environment a selected organisation faces
For P4, you must select a retail organisation to explore for this criteria
After selecting your retail organisation you must assess the competitive environment of the retailer using Porter’s Five Forces Model (see on the next slides the model)

16. Porter’s 5 Forces Model
This model looks at the different factors that influence a business
You must explain each factor’s impact on your chosen retailer

17. You must select at least two points on each factor for P4