1. Brand health check for a fashion retail brand(1/2)
Due-Diligence
Brand health check for a fashion retail brand(1/2)
Objective
Region
Sector
To help the client understand the overall market, target consumer, current brand health, and competitive landscape
India
Fashion Retail
Key points
Description
KEY ISSUES
Scope
What is the current opportunity sizing and the growth drivers?
What is consumer psyche towards denim brands and mapping of buying cycle?
What is the current brand image and positioning category-wise?
How does the competitive landscape look like and where is the target brand positioned here?
Methodology
APPROACH
Primary trade research across retail formats to understand the strength and disposition of category
Primary consumer research to understand the consumer disposition towards category and map the buying cycle
Discussion with industry experts to understand the market and trade dynamics.
Secondary Research from various resources, RedSeer Knowledgebase, etc..
RESULT
Result
Helped the client understand market dynamics and identify the brand positioning vs competitive landscaping
Guide on consumer trends and preferences and suggesting the key focus categories
SOURCE: RedSeer Knowledgebase

2. Brand health check for a fashion retail brand (2/2)
Due-Diligence
Brand health check for a fashion retail brand (2/2)
XYZ is a healthy brand with all Brand Health metrics above the median of its competitor brands 1 4
XYZ is an aspirational “affordable brand” 2 3
They try XYZ because of Pricing/ Deals, and are loyal because of Fit and Design
Understanding the Purchase Funnel – Jeans