1. Snapchat Takeovers
Create a lasting impression with authentic content from student ambassadors

2. Snapchat Takeover Strategy
Step 1: Find the right student
Campus ambassadors
Student Government members
Honor society students
Program rock stars
Step 2: Meet with your Snapchatter
Review guidelines and policies
Create a content timeline
Offer advice, but let your Snapchatter to take the reins

3. Snapchat Takeover Strategy
Step 3: Promote the takeover
Start promotion a few days before the takeover
Utilize all social channels (Facebook, Twitter, Instagram)
Ask your Snapchatter to promote the takeover on their own social channels
Step 4: Document it
Download the story
Screenshot snaps
Record metrics (view count, screenshot totals, new followers)