1. Engaging Alumni Throughout Their Life
Advancement Fundamentals Track Sponsored by:
Engaging Alumni Throughout Their Life

2. Engaging Alumni Throughout Their Life
Jenne Vanderbout, Ed.D. Assistant Vice President for Alumni and Development Traci Via Director of Alumni and Constituent Relations Vanessa Figg Director of Alumni and Development Communications

3. The “Shift in Thinking”
Engaging Alumni Throughout Their Life
The “Shift in Thinking”
Background: the University of Central Missouri
Evolution of the Foundation and Alumni Boards
The Roadmap for engaging alumni
Board development of Transformation 2025
Who is UCM?
Board merger
Changing the focus from engaging 95k to 15k; what alumni can do for UCM vs. what UCM can do for alumni
Board developed new 9-year strategic plan to reflect this shift in thinking in FY16; adopted FY17

4. Overview of Transformation 2025
Engaging Alumni Throughout Their Life
Overview of Transformation 2025
Mission: Cultivate, manage and distribute resources in support of the University of Central Missouri
Vision: Empowering Dreams
3 Main Goals
Invigorate Engagement
Inspire Service
Elevate Performance
Operationalizing

5. Goal #1 Invigorate Engagement
Engaging Alumni Throughout Their Life
Goal #1 Invigorate Engagement
Strategy 1.1 – Build engagement infrastructure
Measurement: Five developed engagement channels
Strategy 1.2 – Focus engagement on student success
Measurement: Impact on five-year graduation rates
Strategy 1.3 – Deliver a meaningful engagement experience
Measurement: Increased market share in overall engagement channels

6. Strategy 1.1 Build Engagement Infrastructure
Engaging Alumni Throughout Their Life
Strategy 1.1 Build Engagement Infrastructure
Student Success: retention, career advancement, recruitment
Philanthropy: annual, major and planned
Loyalty: travel programs, athletic and cultural events, alumni (MN) and affinity events
Service: Board, advisory boards, Mule Nation leadership
Advocacy: Local, state, regional and national

7. Strategy 1.1 Build Engagement Infrastructure
Engaging Alumni Throughout Their Life
Strategy 1.1 Build Engagement Infrastructure
Operational Plan—Defined Three-Year Plan
Year 1: Student Success & Philanthropy
Year 2: Loyalty & Service
Year 3: Advocacy (5 fully-developed channels)

8. Goal #1 Invigorate Engagement: Year 1
Engaging Alumni Throughout Their Life
Goal #1 Invigorate Engagement: Year 1
Student Success & Philanthropy
Philanthropy—in refinement stage
Student Success—creating infrastructure
Evaluated data
5-year graduation: 43.9%
Alumni engagement: 2%
Reviewed nation-wide statistics
RETENTION: Statistics show #1 reason students leave college is due to finances #2 is not feeling like someone cares about their success; $900 difference

9. Development of Student Success Channel
Engaging Alumni Throughout Their Life
Development of Student Success Channel
Defined and prioritized avenues through which we can engage alumni in student success:
Retention
Career Advancement
Recruitment
Student to Alumni Transition
Graduation
Retention: e.g. alumni-student “check in” program; encouraging notes from alumni; future alumni student/alum events
Career adv: mentoring, internships, job placement, networking
Recruitment: refer-a-mule, admitted programs & attending programs
Student to alum tran: backpack to briefcase, student alumni association
Graduation: welcome to mule nation, event, increased presence at commencement

10. Student Success Channel
Engaging Alumni Throughout Their Life
Student Success Channel
Roadmap for engaging through the life cycle
Lifelong relationships: 78 years (17-94)
Variables: on/off ramps, traffic; accidents
Engage, re-engage, remain connected

11. Connecting Student Success Within T-25
Engaging Alumni Throughout Their Life
Connecting Student Success Within T-25
Goal #2 Inspire Service supporting engagement
Build for success: when we build it and they engage…what then?!
Position descriptions, training, processes to manage volunteers

12. Transforming the Future of Engagement
Engaging Alumni Throughout Their Life
Transforming the Future of Engagement
Roadmap for success within Transformation 2025
Building momentum for the future
It takes everyone!

13. Session evaluations will be emailed.
Don’t forget to attend
CASE After Hours this evening to further network with attendees.