1. Knowing the
market
Unit 5
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2. Lesson 1 Lesson 2 Lesson 3 Lesson 4
5 knowing the market
Lesson 1
Marketing
Lesson 2
In Fashion
Lesson 3
Selling the Image
Lesson 4
Saudi Arabia and the World
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3. 5 knowing the market Lesson 1 Next Main Page Previous
product, price, promotion, place
place
product
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4. 5 knowing the market Lesson 1 Next Main Page Previous outlets
accessories
target market
fundamentals
consumers
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5. 5 knowing the market
Lesson 1
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6. 5 knowing the market Lesson 1 Next Main Page Previous age culture
lifestyle
gender
income
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7. 5 knowing the market
Lesson 1
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8. 5 knowing the market
Lesson 1
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9. 5 knowing the market
Lesson 1
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10. 5 knowing the market
Lesson 1
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11. 5 knowing the market Lesson 2 Next Main Page Previous haute couture
ready-to-wear
mass market
mass market
mass market
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12. 5 knowing the market Lesson 2 Next Main Page Previous measured fabric
suit
linen
shade
sketch
studio
fitting
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13. 5 knowing the market
Lesson 2
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14. 5 knowing the market Lesson 2 Next Main Page Previous 17th 1848 300
$450
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15. 5 knowing the market Lesson 2 Next Main Page Previous can be worn
should have been told
must have your eyes tested
can have your trousers altered
should have my hair cut
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16. 5 knowing the market Lesson 3 Next Main Page Previous
A uses environmental/ecological arguments to promote the product.
B highlights the advantages of healthy living.
C suggests that using this product will make you lookrich and famous.
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17. 5 knowing the market
Lesson 3 √ √ √ √ √
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18. 5 knowing the market Lesson 3 Next Main Page Previous
That in the 20th century advertising moved from the product itself to the image of the people who used it.
Because people are becoming more concerned with
issues concerning health and the environment.
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19. 5 knowing the market
Lesson 3
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20. 5 knowing the market Lesson 3 Next Main Page Previous
Questions beginning with wh- question words
usually go down.
Questions beginning with verbs usually go up.
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21. 5 knowing the market Lesson 3 Next Main Page Previous
have almost finished
will send
are summarized/have been summarized
was employed
will have / are going to have
will be shown
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22. 5 knowing the market Lesson 3 Next Main Page Previous will be used
is being designed
will go / will be going / is going
will be
begins
will be reduced
are expected
be sustained
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23. 5 knowing the market
Lesson 3
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24. 5 knowing the market Lesson 3 Next Main Page Previous reduced price
a bargain
pomegranates
5 SAR for 5
three for the price of two
honey
no price given
chicken
down in price
50 SAR
dishwasher tablets with power shine
half the retail price
50 SAR for box of 100
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25. 5 knowing the market Lesson 3 Next Main Page Previous
the supermarket has teamed up with a family of olive growers in Al Baha
the pomegranates are in season
it’s anintroductory offer
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26. 5 knowing the market
Lesson 4
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27. 5 knowing the market
Lesson 4
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28. 5 knowing the market Lesson 4 Next Main Page Previous
1- Did you see The Interview last night?
2- Did you see that when he had to stop the other guest interrupting?
3- Who would you like him to interview?
4- Who is she?
5- What else do you watch?
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29. 5 knowing the market Lesson 4 Next Main Page Previous
1 latest recitations
2 poems by Shawqi
3 the Janadriyah festival
4 calligraphy lessons
5 why the girl hasn’t been able to come out recently
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30. 5 knowing the market Lesson 4 Next Main Page Previous
1 Have you listened to the latest recitations yet?
2 Have you read Nahj al-Burda by Ahmed Shawqi.
3 Did you see anything at the Janadriyah festival?
What did you think of the folkdancers?
4 Have you seen the advert in the paper for calligraphy lessons?
Are you interested in going?
5 What have you been doing recently?
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31. 5 knowing the market Lesson 4 Next Main Page Previous
1 Oh good. The discussions of the hadith are always interesting.
2 Yes, I agree, although I can’t always understand it.
3 Oh yes, well we usually go every year for a big family day out…
but this year I didn’t go because I was revising for exams.
4 What a good idea. Unfortunately I’m quite busy at the moment.
5 Oh, I’ve been revising for exams so I haven’t been able to
come out. Plus my auntie is ill so I have had to help my mother
look after her.
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32. 5 knowing the market
Lesson 4
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33. 5 knowing the market
Lesson 4
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34. THE END OF THE UNIT
with my best wishes
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