1. Introduce the product, and the team (us!)
BID Fall 2008 | John Zimmerman
Steve Hillenius | Jiwoo Suh | James Liu

2. Ever wanted to know exactly what your partner is thinking?
Wouldn’t you want to know exactly what your partner is thinking or feeling?
Imagine all the problems it would solve.
Now if we had a technology that help couples know exactly what each other is thinking… would they want it? How does technology play in their relationship?
... We brought this question out to our users…
Our ad pitch. Go into the problem that young married couples are dealing with. Gift giving is a stressful experience, especially for young couples. They have a limited idea of what each other likes and needs, and are extremely busy. This can easily cause relationship problems and much of it is out of their control. Our product, SearchLight, solves these problems. SearchLight assists couples in gift giving, by providing product recommendations based on each other’s likes and needs. Couples can see how each other view their purchased products as well as new tagged items they’re interested in. Finally, through SearchLight couples gain understanding with the overall goal of relationship reinforcement.
Ever wanted to know exactly what
your partner is thinking?

3. RESEARCH / FINDINGS BID Fall 2008 | John Zimmerman
Steve Hillenius | Jiwoo Suh | James Liu

4. Our Focus Target Group: Initial Focus: Initial Idea:
Married Couple with no kids
Newly-weds
Initial Focus:
“How do you divide the chores and labor in the household?”
Initial Idea:
Chores are sources of relationship conflict
Make sure to discuss initial focus and findings with user research, make sure to emphasize that our initial concept that chores were issues for conflict

5. Our Findings User Observations: Final Focus:
Chores not sources of conflict
Chores seen as menial tasks
Chores are flashpoints for emotional issues
Real life problems are more important
Final Focus:
Increasing awareness of your partner’s feelings
Make sure to discuss CI results and the research we did, note that our original concept of relationship problems were false, chores are not the issue only the flashpoint for the issues to come out, real life problems are real issues, bad day at work, bored with your job, issues with each other, maybe sex life, etc…, family issues

6. Concept Validation Ideation & Bodystorming: Focus Groups: 7 Scenarios
Generated 30 ideas
Focus Groups:
Pitched 8 Ideas
Make sure to discuss CI results and the research we did, note that our original concept of relationship problems were false, chores are not the issue only the flashpoint for the issues to come out, real life problems are real issues, bad day at work, bored with your job, issues with each other, maybe sex life, etc…, family issues

7. Rejected Concept Cone of Silence
“No way! We wouldn’t have learned about how to fix it if we had that”
“We cannot rely on the cone of silence [to solve our problems]”
Cone of Silence
Has there been a time during a heated argument that you wanted a more civil dialog?
Deliberately limits or hinders communication

8. Accepted Concept Shopping Aid
“This is fantastic, we have a hard time getting gifts for each other”
“A heat map, that would be great!”
Shopping Aid
Have you ever had a hard time finding a gift that your partner likes?
Originally showing exactly what they wanted, in essence, exactly what they were thinking.
This took all the joy out of this experience.
Utilitarian
Issue:
Do not remove gift buying experience.

9. So what do they want? Needs Solution Be in Control
Support Communication
Serve their relationship
Device can’t make decisions for them
Device can’t remove or reduce opportunities for communication
Device needs to have utility
Make sure to discuss CI results and the research we did, note that our original concept of relationship problems were false, chores are not the issue only the flashpoint for the issues to come out, real life problems are real issues, bad day at work, bored with your job, issues with each other, maybe sex life, etc…, family issues

10. DESIGN OPPORTUNITY BID Fall 2008 | John Zimmerman
Steve Hillenius | Jiwoo Suh | James Liu

11. Shopping Aid Young Married Couples: Solution: Gift giving experience
Problems shopping for one another
Solution:
Support mutual needs
Couples gain understanding
Reinforce their relationship
Our ad pitch. Go into the problem that young married couples are dealing with. Gift giving is a stressful experience, especially for young couples. They have a limited idea of what each other likes and needs, and are extremely busy. This can easily cause relationship problems and much of it is out of their control. Our product, SearchLight, solves these problems. SearchLight assists couples in gift giving, by providing product recommendations based on each other’s likes and needs. Couples can see how each other view their purchased products as well as new tagged items they’re interested in. Finally, through SearchLight couples gain understanding with the overall goal of relationship reinforcement.

12. Shopping Aid Shared Preference Different Preference
Make sure to discuss CI results and the research we did, note that our original concept of relationship problems were false, chores are not the issue only the flashpoint for the issues to come out, real life problems are real issues, bad day at work, bored with your job, issues with each other, maybe sex life, etc…, family issues
Shared Preference
Different Preference

13. Shopping Aid Shared Preference Proposed Solution
Make sure to discuss CI results and the research we did, note that our original concept of relationship problems were false, chores are not the issue only the flashpoint for the issues to come out, real life problems are real issues, bad day at work, bored with your job, issues with each other, maybe sex life, etc…, family issues
Shared Preference
Proposed Solution

14. FINAL DESIGN BID Fall 2008 | John Zimmerman
Steve Hillenius | Jiwoo Suh | James Liu

15. SearchLight
Make sure to discuss CI results and the research we did, note that our original concept of relationship problems were false, chores are not the issue only the flashpoint for the issues to come out, real life problems are real issues, bad day at work, bored with your job, issues with each other, maybe sex life, etc…, family issues

16. SearchLight Overview: Product Goals: Self Recommendations
Partner Recommendations
Mutual Ratings
Location Based
Product Goals:
Assist the gift buying experience
Couples gain understanding of each others likes
Bring their preferences and choices together
What does searchlight give to the user? SearchLight gives users the ability of individual product recommendation, although its real focus are gift product recommendations. Ratings are mutual, linked between you and your partner. It also has location based information that guides the user to products in your area as well as even in your store. Then the goals of having this technology, assisting the gift buying experience is actually very minor, the fact that our product can be used to gain understanding of each other will ultimately reinforce their relationship.

17. Technology Forms: Data Sources: Software Service on mobile device
Hardware enabled store (Infrared beacons)
Data Sources:
Purchasing History
Tagged Items
Local Store Inventory
Personal Ratings
Partner’s Ratings
Discuss the technology, vision based matching with a camera enabled cell phone, infrared beacons located throughout the store. As well as the data sources it uses for the recommendations.

18. VIDEO SKETCH BID Fall 2008 | John Zimmerman
Steve Hillenius | Jiwoo Suh | James Liu

19. THANK YOU + Questions? Introduce the product, and the team (us!)
BID Fall 2008 | John Zimmerman
Steve Hillenius | Jiwoo Suh | James Liu