2. VM Seminar 8 Saudi Arabia
AGENDA – Monday, 2nd of December 2013
12.00 Welcome
12.15 Intro to next IDdesign Catalogue 2014
12.45 Intro to Campaign Presentation 2014
13.00 Intro to New Style groups 2014
13.15 VM Manual 2014
13.45 Lunch
15.00 New Pricing- and Signage Manual
15.15 Workshop
Living / Dining / Sleeping anno 2014
18.30 Thank you for today

3. New IDdesign Catalogue 2014
68 pages
4 style groups
Living/Dining/Sleeping
Accessories
Lighting
Carpets
Gallery/mirrors
Ready for launch from October 2013
Will be active for a period of 12 months
Supported by a full descriptive IDdesign Campaign Presentation
ENJOY 

4. Campaign Presentation
20 pages detailed information about:
The concept
Colour tone
New style groups
New visual elements
Launch campaign
Instore marketing elements
…and much more

5. New Style groups 2014 4 style groups – as usually
Each style group rated in % - guideline only
1 complete style group presentation file per market
1 Quick-guide per VM
The 2014 style groups will be active for 12 months

6. Style groups 2014

7. Deluxe 2014 – in %

8. Deluxe 2014
DELUXE KEYWORDS:

9. Deluxe 2014
DELUXE COLOURS:

10. Deluxe 2014
DELUXE MATERIALS:

11. Deluxe 2014
DELUXE COLOUR COMBINATIONS:

12. Style groups 2014

13. Global 2014

14. Global 2014
GLOBAL KEYWORDS

15. Global 2014
GLOBAL KEYWORDS

16. Global 2014
THE GLOBAL COLOURS

17. Global 2014
THE GLOBAL MATERIALS:

18. Global 2014
THE GLOBAL MATERIALS:

19. Global 2014
THE GLOBAL COLOUR COMBINATIONS:

20. Style groups 2014

21. Upnordic 2014

22. Upnordic 2014
UPNORDIC KEYWORDS:

23. Upnordic 2014
THE UPNORDIC COLOURS:

24. Upnordic 2014
THE UPNORDIC MATERIALS:

25. Upnordic 2014
THE UPNORDIC COLOUR COMBINATIONS:

26. Style groups 2014

27. Urban 2014

28. Urban 2014
THE URBAN KEYWORDS:

29. Urban 2014
THE URBAN COLOURS:

30. Urban 2014
THE URBAN MATERIALS:

31. Urban 2014
THE URBAN COLOUR COMBINATIONS:

32. VM Manual 2014 Finally it’s here
To build up a strong brand & concept, we need stores that are easily recognisable regardless which part of the world the store is located in
Consistent deco technique and styling within our concept in order to generate the recognisable brand
Same techniques, colours and tools for all VM’s

33. VM Manual 2014
Let me introduce you to our VM Manual…..

34. Technique for accessory shelves
SOME GOOD TIPS..
Always work with the defined style group colours
Use 2-3 products per shelf
Variety of soft fabrics and accessories on each shelf
Cushions ‘vertical’
Blankets ‘horizontal’
Products must be displayed without packaging

35. Signage Manual
Let me introduce you to our Signage Manual…..

36. Living / Dining / Sleeping
Workshop
IDdesign 2014
Living / Dining / Sleeping

37. Implementation
How do you secure that all elements from this training seminar are implemented correctly in your store?
How will you secure that the remaining store staff especially VM staff are trained?
Please use 10 min to reflect on the above, make a short action plan and present in plenum.

39. Workshop - Living

40. Workshop – Dining