1. WHAT IS YOUR WHY?
(Why do you coach?)

2. 6 STEPS TO BUILDING TRUST IN THE COACH – PARENT RELATIONSHIP
…and being a happier, more successful and fulfilled coach!

3. What you will walk away with:
Expanded understanding of the importance of trust
A 6 step plan for developing trust in your parent/player/club/coach relationships
A (hopeful) commitment to choose trust
Powerful knowledge about your coaching efficacy based on the CES
Clear and specific ways to building trust with parents
3 Must-have systems to put in place in the next year

4. TRUST:
“You know it
when you feel it.”
-Jack Welch

5. What happens when an organization has trust-filled relationships?
Increased Value
Accelerated Growth
Enhanced Innovation
Improved Collaboration
Stronger Partnering
Better Execution
Heightened Loyalty

7. 6 Steps to Building Trust in the Coach-Parent Relationship

8. Step 1: HAVE A REALITY CHECK
Players are afraid to make mistakes
Core mission & values are often forgotten by coaches and parents
Coaching is lonely
Crazy Soccer Parents are ruining it for everyone
Parents are fearful and stressed
Coaches are fearful
Coaching Culture in United States is Disconnected
There is an unbalance of power in the coach-parent relationship

9. “The best way to find out if you can trust somebody is to trust them first.”
-Ernest Hemingway

10. Step 2: KNOW YOUR STUFF EFFICACY: COACHING EFFICACY:
The extent to which you believe in yourself.
COACHING EFFICACY:
The extent to which you believe you have the capacity to influence the learning and performance of your athletes.
Coaching Efficacy consists of four dimensions:

11. Coaching Efficacy Scale

12. Step 3: LEAD WITH INTEGRITY
Integrity is when you choose your thoughts and actions based on your values.

13. Step 3: LEAD WITH INTEGRITY
Continually remind yourself about your core value/mission.
Go on this journey with another coach
Talk the talk with your players
Talk the talk with your parents
Keep a positivity journal
Change your screensaver
Add a quote in your signature

15. Demonstrate Integrity

16. Step 4: BUILD YOUR EQ

17. Step 5: BUILD A DIFFERENT WALL
LISTEN FIRST
EXTEND TRUST
KEEP COMMITMENTS
GET BETTER
CLARIFY EXPECTATIONS
CONFRONT REALITY
DELIVER RESULTS
SHOW LOYALTY
TALK STRAIGHT
DEMONSTRATE RESPECT
RIGHT WRONGS

18. 6 Steps to Building Trust in the Coach-Parent Relationship
Have a reality check
Coaching efficacy
Lead with integrity
Develop your emotional intelligence
Build a different wall

19. Step 6: PUT SYSTEMS IN PLACE
THREE SYSTEMS EVERY CLUB MUST PUT IN PLACE
Procedures for complaints
Club-wide communication guidelines/expectations
Club
Coach
Parent
Player
Player evaluation procedures

20. “The people when rightly and fully trusted will return the trust.”
-Abraham Lincoln

21. What happens when an organization has trust-filled relationships?
Increased Value
Accelerated Growth
Enhanced Innovation
Improved Collaboration
Stronger Partnering
Better Execution
Heightened Loyalty

22. QUESTIONS ?

23. Please keep in touch! www.SoccerParenting.com/NSCAA Skye Eddy Bruce
(804) (text me to set up a time to meet)
All slides, worksheets, quizzes can be found at: