1. FY11 BOD 1 Meeting Membership Discussion August 13, 2010
Alyse Stofer
FY11 Director of Membership Initiatives
Linda Thomas
FY11 Director of Regions

2. Agenda Review FY11 Goal #4 Review Proposed FY11 Membership Goals
Review Strategies to Accomplish Goals
Breakout Sessions to GROW
Review Goals, Reality, Options, Will
Discuss Strategies for Membership Growth
Action Planning and Accountability

3. GOAL #4 – Inclusive Global Community
FY11 Goal #4
GOAL #4 – Inclusive Global Community
Women in Engineering and Technology and SWE stakeholders find value in SWE as a diverse, inclusive, global community
Objective Improve the SWE membership and leadership profile to reflect the demographics of women in engineering and technology. (FY10 and FY11 Focus)

4. Proposed FY11 Membership Goals
4.1 Improve the SWE membership and leadership profile to reflect the demographics of women in engineering and technology. (FY10 and FY11 Focus) Owner: Dir of Regions & Dir of Membership Initiatives
Example:
Exceed the 20,894 membership goal in FY11 (the FY11 budget was based on the FY09 membership results)
Develop a PowerPoint presentation on the leadership pipeline process to debut at the region joint business meetings at WE10 and roll out to sections immediately after WE10
Ensure there are a minimum of two Webinars in FY11 on work/life balance or diversity

5. Strategies to Accomplish Goals
Goal - Exceed the 20,894 membership goal in FY11 (the FY11 budget was based on the FY09 membership results)
Strategy
1. Update Membership Toolkit
2. Update brochures/handouts for specific groups:
WIG
WIA
C2C Membership
K-12 Educators
Unemployed
3. Develop a membership drive program that can be run at the Section/Region Level By December Membership Committee won’t be able to provide the “prizes” this year, but it may be something to research and do for next year
4. Work towards a percent increase from last year in retention and growth. Use spreadsheets and graphs with retention and growth per section and region, similar to what RMCs/RCMCs have used in previous years to make growth and retention rates more apparent to members.
5. Professional members reach out to collegiate members, confirming collegiate sections have advisors and counselors and are aware of professional members and activities in the area to assist with the transition from collegiate to professional member status (Ensure professional sections know which collegiate sections are in their area)

6. Strategies to Accomplish Goals
Goal – Develop a PowerPoint presentation on the leadership pipeline process to debut at the region joint business meetings at WE10 and roll out to sections immediately after WE10
Strategy
1. Develop presentation with RGs to highlight tools and programs for recruiting and retaining members
2. Develop presentation on Society mission and benefits of SWE membership that would be available for members to present at companies and universities to encourage, as well as at section events to encourage new membership
3. Develop presentation for collegiate members to transition leadership skills and continue on leadership pipeline, developing additional skills and advancing in their “SWE career”
4. “Lead by example”: Implement mentoring program within SWE leadership (BOD, RG, RCR, RCCE, BOT)

7. Strategies to Accomplish Goals
Goal – Ensure there are a minimum of two Webinars in FY11 on work/life balance or diversity
Strategy
1. Work with PD and Peter to ensure a minimum of 2 webinars are presented on work/life balance or diversity
2. Create webinar/podcast to focus on transitioning from collegiate to professional membership and expanding skill set through involvement in SWE activities and leadership opportunities

8. The GROW Model

9. Goal What do you want? What more do you want?
Desired Outcome: Strategy for increasing professional and collegiate membership

10. Reality What is happening now? Exactly what is happening now?
Desired Outcome: Strategy for increasing professional and collegiate membership

11. Options What could you do? What else could you do?
Desired Outcome: Strategy for increasing professional and collegiate membership

12. Will What will you do? Precisely what will you do?
Desired Outcome: Strategy for increasing professional and collegiate membership

13. Review Goals, Reality, Options & Will
Each team review discussion topics

14. Discuss Strategies for Membership Growth
Immediate
Between today and WE10
Short Term
Between today and region conference
Fiscal Year 2011
Between today and the end of FY11
Long Term
Between today and future fiscal years

15. Action Planning and Accountability
Do what?
By when?
How will I (Director of Membership Initiatives & Director of Regions) know?
Who will you (BOD, RGs, Membership Committee) tell?