1. Cultural Capital
Prestige, knowledge, education, information, science, religion, and the arts are valorized
Cultural capital seems natural
Ads reinforce the distribution of cultural capital

2. High Brow
Associated with “old world” Europe, classical art, opera, museums, symphony
Ads tend to be sophisticated, luxurious, complex
Ads don’t mention cost of product – dignified.

10. Middle Brow Neither high nor low – contradictory and compound
May reference some “high” cultural codes, but may do so with a sense of irony
Often nods to the cost of product or economic factors

18. Low Brow Little, if any, aesthetic or artistic qualities
Practical information, functional, facts – bodily functions, getting dirty, and “base” activities
Usually mentions the cost blatantly