1. Graphic Design & Illustration
Powerful Words!
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Trade & Industrial Education

2. Words can be… Sharper than a stick. Meaner than a snake.
More powerful than a tornado.
Sharper than a stick.
Meaner than a snake.
Sweet as honey.
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3. Words can motivate List words you like List words you do not like
List words that create excitement
List words that are boring
Listen to the list of words that
work in advertising
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4. Why would different words be used for different ages?
What words would work in ads for children?
What is NOT acceptable to say to children? Why?
What words work for teens?
What words work for young adults?
What words work for the middle aged?
What words for the retired?
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5. Let’s create one together
Using toothpaste as the product…
How can we market it to children or adults?
What words work?
What words would not work?
Now it is your turn!
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