1. Professional Communications
Communication Strategies &
Technical Writing:
Advertising,
Marketing, and
Propaganda Techniques
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.
Trade & Industrial Education

2. Marketing The act of buying or selling in a market.
Includes all of the activities involved in the transfer of goods from the producer or seller to the consumer or buyer:
Advertising
Shipping
Storing
Selling
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

3. Advertising
The profession of planning, designing, and writing advertisements.
The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

4. Forms of Advertising Television Newspaper Internet Radio
Print/Billboards
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

5. Advertising vs. Propaganda
Propaganda is generally an appeal to emotion, not intellect.
Advertising is governed by FTC regulations that require advertising to be truthful.
Both advertising and propaganda appeal to emotions.
Similar techniques are used in advertising and propaganda.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

6. Propaganda in Advertising
A form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.
Trade & Industrial Education

7. Propaganda Techniques
What are Propaganda Techniques?
They are the methods and approaches used to spread ideas that further a cause - a political, commercial, religious, or civil cause.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

8. Propaganda Techniques
Why are they used?
To manipulate the readers' or viewers' reason and emotions; to persuade you to believe in something or someone, buy an item, or vote a certain way, often only giving one side of an argument or partial information.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

9. Advertising & Propaganda Techniques
Bandwagon
Persuading people to do something by letting them know others are doing it.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

10. Testimonial Using the words of a famous person to persuade.
Advertising & Propaganda Techniques
Testimonial
Using the words of a famous person to persuade.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

11. Advertising & Propaganda Techniques Transfer
Using the names or pictures of famous people but not using direct quotes.
Tiger Woods
Derek Jeter
Dale Earnhardt, Jr.
Serena Williams
Alex Rodriguez
Roger Federer
Michael Jordan
David Beckham
Kobe Bryant
LeBron James
Phil Mickelson
Eli Manning
Peyton Manning
Manny Pacquaio
Maria Sharapova
Michael Phelps
Floyd Mayweather
Tom Brady
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

12. Repetition The product name is repeated at least four times.
Advertising & Propaganda Techniques
Repetition
The product name is repeated at least four times.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

13. Advertising & Propaganda Techniques
Emotional Words
Words that will make you feel strongly about someone or something.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

14. Advertising & Propaganda Techniques
Name Calling
This techniques consists of attaching a negative label to a person or a thing. People engage in this type of behavior when they are trying to avoid supporting their own opinion with facts Rather than explain what they believe in, they prefer to try to tear their opponent down.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

15. Which Technique is Used?
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.

16. Which Technique is Used?
BE LIKE MIKE!
ABC Security
Protecting those that matter most.
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission.