1. The ART of PERSUASION.
Created by Connie Soong

2. Basic Concept: Speakers takes a position FOR or AGAINST an issue.
Then, they write to convince the reader to believe or do something.

3. How do you persuade?
Personal methods:

4. Advertising How do you think advertisers persuade?
What methods do they use?

5. GATORADE What’s the goal/msg/theme? How does it persuade?

6. SLIM FAST What’s the goal/msg/theme: How does it persuade?

8. CoverGirl - Rihanna
What’s the goal/msg/theme?
How does it persuade?

10. AXE - Dentist What’s the goal/msg/theme? How does it persuade?

11. Based on your observations . . .
What do the produces of these ads want you to do?
HOW do they persuade you?
Categorize into three categories

12. Three Appeals First category Second Category Third Category
Lead students to grouping into three appeals: logos (facts), pathos (emotions), and ethos (authority)
Label groups only after students have categorized