1. Philp Industries Weekly Summary August 13th - August 19th
American Outdoor Products
Prepared on August 23rd 2017
Private and Confidential | Philp Industries

2. A Data-Driven Approach
AMAZON ORDERS
AMAZON SALES
FAST TRACK
AMS
CHARGEBACKS
CATEGORY PERFORMANCE
BRAND PERFORMANCE
INDIVIDUAL PRODUCT PERFORMANCE
Private and Confidential | Philp Industries

3. Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate
Fulfillment Rate
Private and Confidential | Philp Industries

4. Amazon Sales Shipped COGS Shipped SKUs Average Sales Price
Inventory Weeks of Cover
Private and Confidential | Philp Industries

5. Fast Track Fast Track Replenishable Out of Stock
Non-Replenishable Out of Stock
Lost Buy Box
Private and Confidential | Philp Industries

6. AMS Sales Spend Average Cost of Sale Conversion Rate
Private and Confidential | Philp Industries

7. Chargebacks Excessive Backordered Units PO - On-Time Non-Compliance
No Carton Content Label
Unfilled by cancel date
Private and Confidential | Philp Industries

8. Category Activity Category Shipped COGS August 13th - August 19th
Change over last week
2000 Outdoors Freeze Dried Food
$0.00
3000 Baking Spices / Seasonings
3500 Meal Essentials Rice
3500 Meal Essentials Shelf Stable Dinners
Private and Confidential | Philp Industries

9. Brand Activity Brand Shipped COGS August 13th - August 19th
Change over last week
Backpacker's Pantry (BACWK)
$0.00
Colorado Spice (CDPZ9)
Chef Soraya (CHFJD)
Mountain Standard (MOV1M)
Private and Confidential | Philp Industries

10. Top Products Parent Products Individual Products Product Shipped COGS
Change over last week
Backpackers Pantry Kung Pao Chicken (B003D5BQ3O)
$0.00
Backpacker's Pantry Katmandu Curry (B01D1H2N62)
Backpacker's Pantry Multigrain Buttermilk Hotcakes (B01DFFU2V8)
Backpacker's Pantry Wild West Chili (B01D1H39LU)
Backpacker's Pantry Vegetable Stew with Beef (B01D1H375S)
Backpacker's Pantry Stroganoff Sauce with Beef (B01D1H346K)
Backpacker's Pantry Spaghetti -amp- Sauce (B01D1H316S)
Backpacker's Pantry Pasta Vegetable Parmesan Camping Food (B01D1H2XX0)
Backpacker's Pantry Louisiana Red Beans -amp- Rice (B01D1H2UGK)
Backpacker's Pantry Lasagna (B01D1H2QX2)
Individual Products
Product
COGS
Change
Out of Stock
Backpacker's Pantry Huevos Rancheros, Two Serving Pouch (B00025HKBU / )
$0.00
0 %
Colorado Spice Herbs De Provence, 7 Ounce (B007KFZL16 / )
Colorado Spice Lemon Pepper, 28-Ounce (B007KFZQPC / )
Colorado Spice Sassy Seasoned Pepper, 26-Ounce (B007KFZM42 / )
Colorado Spice Taco Seasoning, 28 Ounce (B007KFZM3I / )
Colorado Spice Picadillo Spiced Pork Rub, 40-Ounce (B007KFZM38 / )
Colorado Spice Canadian Steak Rub, 24-Ounce (B007KFZM10 / )
Colorado Spice Caribe Hot Jerk Spice, 32-Ounce (B007KFZL3O / )
Colorado Spice Fajita Seasoning, 22 Ounce (B007KFZL20 / )
Colorado Spice Cancun Seasoning, 32-Ounce (B007KFZKZ8 / )
Private and Confidential | Philp Industries

11. Increasing Products Increasing Parent Products
Shipped COGS
Change over last week
Increasing Individual Products
Product
COGS
Change
Out of Stock
Private and Confidential | Philp Industries

12. Decreasing Products Decreasing Parent Products
Shipped COGS
Change over last week
Decreasing Individual Products
Product
COGS
Change
Out of Stock
Private and Confidential | Philp Industries

13. Appendix
Private and Confidential | Philp Industries

14. Services Review Using a Data-Driven Strategy
Catalog Data Quality
Compare Amazon data sources and purchase orders to identify and set up missing catalog items
Continuously compare replenishment codes to all available data sources to maintain fidelity
Create new listings for missing items and set up new products in advance of line changes
Scrape Amazon content to detect and correct changes in variations or suppressed products
Detect and consolidate duplicate listings
Forecasting
Provide digestible format of Amazon forecasts and supplementary planning recommendations
Analyze historical recommendations for accuracy and improve forward forecast
Operations
Monitor fulfillment to proactively spot data issues
Update catalog data to ease fulfillment problems
Educate your team on fulfillment practices to improve fulfillment rates
International Expansion: Sell on Amazon Globally
Promotions/Marketing
Update Amazon content to improve search relevance and conversion to sale
Execute comprehensive marketing strategy across Amazon promotional tools
“Own” critical keywords in search results
Add premium content to qualified listings
Monitor and update targeting, balance of promotions to maximize ROI
Profitability
Negotiate with Amazon on COOP terms
Improve Amazon pricing strategy over time
Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction
Monitoring
Continuously compare Amazon data to consolidated vendor “Reference Data”
Correct data issues on a weekly basis
Analyze key metrics to provide high-level feedback
Flexibility: What does your company need?
Private and Confidential | Philp Industries

15. Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com
Sage King
Vendor Support
Private and Confidential | Philp Industries