2. LHC startup exhibition mobile
Making the
LHC startup exhibition
mobile
Thomas Zoufal, EPPOG meeting Milano

3. LHC exhibition “Weltmaschine”
From 14 October to 16 November in Berlin
Key element of the 2008 LHC campaign in Germany
More than visitors
Many questions for follow-ups

4. (German Executive LHC Outreach Group)
Organisation
GELOG
(German Executive LHC Outreach Group)
DESY PR
Scholz & Friends
get the specialists together: physics, communication, advertising
very effective team work
high class material in content and optics

5. WELTMASCHINE LHC Exhibition Berlin

6. new subway station in Berlin
between Chancellery,
Reichstag + Main station:
authentic tunnel feeling !
huge LHC photos
exhibits :
original parts
hands-on
animations
physicists !

7. Huge Photos of Peter Ginter on the platform PRESHOW Welcome desk
Big Bang animation

8. MAIN SHOW Standard Model What do we Know today? Methods
Scattering exp.
Make the invisible
visible
MAIN SHOW
Phenomena
Spark Chamber
Cloud Chamber
Introduction
Greeting of minister

9. 1. Big Question What is the Universe made of? SUSY Challenge LHC CERN
Accelerator
Supercond. magnets
Detection of particles
CERN

10. 2. Big Question
What is the
origin of mass?
Higgs mech.
ATLAS
Detector model

11. Play area
Linear accelerator
Building blocks
CP swing
Event area
Public lectures
Particle physics show
Vacuum experiments
Live radio show

12. LHCb
Detector model
3. Big Question
Where has the
antimatter gone?
CMS
Detector model

13. ALICE
Detector model
4. Big Question
What happened at
the Big Bang?

14. Spin-offs, tech. transfer
www and Grid
Acc. and det. use elsewhere

15. POST SHOW: The People
Portraits of CERN people
World laboratory CERN
Talent factory CERN
German role
Cinema (Videos, LHC rap)
Information material and souvenirs

16. Exhibits: Components, Models, Hands-on
plasma sphere
CMS model 1:50
CMS lead-tungstate crystal

17. original components of
Exhibits
ATLAS
TRD
original components of
LHC experiments
CMS Si Petal
LHCb
Vertex
Locator
ATLAS MDT
Monitored Drift Tubes

18. Hands-on Exhibits Matter-Antimatter asymmetry of the Universe
1 extra grain:
our Universe !
Matter-Antimatter asymmetry
of the Universe
sand model
coupled double swings:
large to sit on
table-top to fine-adjust
cannot be simple enough !
Antimatter:
grains of
black sand
Matter:
grains of
white sand
CP swing
CP swing

19. Hands-on Exhibits accelerator models Higgs analog
salad bowl: electrostatic circular
mechanical linear
Higgs analog
rotate wings in viscous liquid
objects feel inertia in non-trivial medium
windows: feel excitation of Higgs field
Higgs
analog
salad bowl accelerator
The building blocks
linear accelerator model

22. Highlights
“living exhibits” People loved to talk to real physicists!!! Really!!
Tours for everyone with answers to every single question
Special events Particle physics show public lectures experiments for children

23. Resonance 31.000 visitors almost 100 school classes
>100 teachers in education
special tours
for politicians + media
well covered by TV, press + radio
Guest book:
P.Jenni, ATLAS spokesperson:
by far the best I ever saw on LHC
Physics can be so beautiful !
Makes me understand the incredible.
Super - a didactic masterpiece.
The engagement of the young scientists is great.
Crazy – please make it permanent !!! We made it mobile!

24. Weltmaschine - the mobile exhibition
Idea
Let “Weltmaschine” travel through Germany
Probable Locations
Universities
Public places
Political places (Houses of Parliament)
Schools, …
Several sizes (XS – XL)– several contents – several audiences
Modular concept

25. LHC Exhibition “Weltmaschine” Concept Content Berlin
Preshow „Big Bang animation“
Greeting of minister Schavan, Introdution to the exhibition
Phenomena of particle physics
Methods of particle physics
Standard model of particle physics
CERN
Challenge LHC
What is the universe made of?
ATLAS
What is the origin of mass?
CMS
Where has the antimatter gone?
LHCb
What happened at the Big Bang?
ALICE
WWW and Grid
Technology transfer
World wide collaboration
Talent factory CERN
Postshow

26. Concept mobile exhibition
Rollup Displays
ideal for modular use
easy to mount (even alone)
easy transport
relatively cheap
illumination possible
modular + flexible: select from
Rollup displays
Exhibits (some not available)
Animations
70 Rollups in 17 modules (1-10 Rollups per module)
Modules like in Berlin
More or less personnel
Special introductory rollup
for the location

27. Concept mobile exhibition
DESY:
Organisation, scheduling
Support in dimension and content
Support in mounting and installation
Maintenance and repair costs
Host:
Transport (organisation and cost)
Location
Personnel
Advertising

28. Tour plan 1. gig: Hamburg Harbour birthday (XXXS version) Next:
Open day Hamburg university June
Dresden June,
Zeuthen/Berlin July, …
Düsseldorf, Heidelberg,
GSI Darmstadt,
Karlsruhe, … (1. requests for 2011)
Learning from first locations
Doubling most wanted material
(Rollups and exhibits)