1. Share the Pennies Home Weatherization Program
Memphis City Council
October 3, 2017

2. Eligibility Requirements
18 years or older
Owner of single-family home in Shelby County
Primary resident of home to be repaired
Current on City and County property taxes
No bad debt or diversions with MLGW within the last seven years
Income cannot exceed 200% of Federal Poverty Guidelines
Has not received previous assistance from TVA Home Energy Improvement Program or MLGW Project CARE program within the last four years

3. Weatherization Measures
Attic insulation
Attic hatch replacement
Broken window replacement (air penetration present)
Exterior door replacement (where there is a penetration)
Repair of gas and/or water leaks

4. Weatherization Measures
Exterior wall penetrations
Interior floor penetrations (homes not on a slab)
HVAC duct repair or replacement
HVAC repair/maintenance
Water heater repair or replacement
Weather stripping around doors or windows
Installation of carbon monoxide detectors (gas appliances)

5. Program Participation Rate
Share the Pennies
Opt-In Program
Opt-Out Program
Time Period
January Present
July Present
Customers
8,216
9,839
Percentage of Customers (Residential & Commercial) 2%
2.4%

6. Opt-Out Channels
* Customers can opt-out via MLGW Kiosks, but this option has not been used by customers

7. Community Outreach Orange Mound Community Center
Glenview Community Center
Middle Baptist Church (Whitehaven)
Mt. Calvary Missionary Baptist Church
July 24, 2017
August 24, 2017
October 5, 2017
October 18, 2017

8. Communication Strategy
Television Commercial
Radio Commercial
Social Media (Facebook, Twitter, YouTube, Nextdoor)
Letter from MLGW President & CEO Jerry Collins
Rack card distributed at MLGW Community Offices
Memphis Energized
Southern Women’s Show
MLGW Neighborhood Advisory Council
MLGW.com
Campaign dates February - December 2017

9. Program Implementation – Completed
Program design
MLGW and MIFA landing pages
MIFA online application
MIFA intake process
Opt-out channel development
Process documentation
New program database

10. Program Implementation – In Progress
Contractor recruitment – October 9
Database and online application testing
Internal employee training
Customer and community outreach
Contractor qualification

11. 2018 Schedule
January 8
MLGW News Release distributed to local media regarding application process
Week of January 9
Online applications open to general public at mifa.org/sharethepennies
February
MIFA and MLGW application screening
March
Home energy audits scheduled for approved applicants

12. 2018 Schedule March/April Local Contractors submit competitive bids
Home weatherization repairs begin
April/May
Home weatherization repairs completed upon successful final inspection
June
Online applications open to general public at mifa.org/sharethepennies (tentative)

13. Online Application Intake
Online applications accepted at mifa.org/sharethepennies
MIFA Online Application assistance
MLGW Application assistance

14. Questions?