1. Social Media & Healthcare
Prepared by: Ali Almoosawi

2. AGENDA The Social World Social Media in Healthcare
Managing Reputation through Social Media
Who Should Manage Social Media

3. We Live in a Social World
Consider these points:
The Social Media user-base is growing exponentially
23% of Facebook users login five time each day
There are 400 million tweets sent each day
The +1 button (Google+) is served more than 5 billion times per day
20% of all internet page views come from Facebook.

4. Social Media Applied to Business
80% of users prefer to connect with brands on Facebook
Approximately 46% of web users turn to social media before making a purchase
74%of marketers believe Facebook is important for their lead generation strategy
Social Media generates almost double the marketing leads of tradeshow, direct mail, telemarketing or PPC

5. How is Social Media used in Healthcare?
Social Media allows hospitals, doctors, and patients to engage and connect—increasing the number of positive touch-points and improving brand image

6. There are opportunities to influence…
Doctors, hospitals, and nurses are the most trusted sources for health-related content on Social Media.

7. Patients Want to Share Their Experiences
Patients are more likely to share positive experiences than negative experiences
Social Media provides a medium for reputation management and better customer service

8. Social Media as a Channel for Customer Service
“71% of those who experience positive social customer care are likely to recommend that brand to others, compared to just 19% of customers who don’t get a response” (

9. What about negative comments?
When you’re facing negative word of mouth on the internet, time is not on your side. The longer you wait to respond, the angrier the customer will get—and the more likely others will pick up on the issue and spread the negative buzz.
Maybe you don't want angry customers, but let's be honest—you’ll never have 100 percent customer satisfaction. No one does. So use those unhappy customers to better understand what you're doing wrong, improve your customer service department and learn from the experience. And while you're at it, turn the angry customers into brand evangelists.

10. A Word from a Worldwide Leader in Medical Care
“Take some baby steps and get into the shallow end of the pool as soon as possible. The great strategic ideas will probably come after you have some experience in the social media world.”
-Lee Aase, Director of the Social Media Center for the Mayo Clinic

11. Why Outsource your Social Media?
Social Media Management Requires Experience
We have years of experience managing social media accounts for a variety of clients
We know how to engage with clients and patients professionally
We know what to post to be most effective and encourage positive interaction
Managing Social Media is Time-consuming
Managing Social Media takes time—time that you probably don’t have. We have the time and resources to apply to helping you succeed with Social Media
We manage your accounts and take care of all posting, commenting, and engagement so you don’t have to add one more thing to your long to-do list

12. No Time to Waste
The longer you wait to integrate social media into your business, the more your potential clients and patients will find someone else to meet their needs
Because it takes time to establish an online presence, every moment not devoted to building that presence puts you further behind competitors
There are many opportunities for new leads, greater brand awareness, and better client-engagement—and it can begin right away

13. Thank YOU!