1. Introducing the concepts of Ethos, Logos & Pathos
Persuasive Appeals
Introducing the concepts of Ethos, Logos & Pathos

2. Journal: Persuasive Appeals
WRITE ABOUT:
A time recently when you tired to persuade someone to do something or when someone tried to persuade you to do something.

3. Appeal? Define please...
An earnest request for something important (an appeal for help)
A formal request in court for a decision to be changed
A quality that makes people like something
The power or ability to attract, interest, amuse, or stimulate the mind or emotions

4. Arguments
Authors purposefully do certain things to persuade us to believe what they are saying.
They use all the tools at their disposal to attract our interest, amuse us, entertain us, and/or stimulate our minds or emotions.

5. Quite frankly...we do this all the time
In your journal, take a few moments to write about
a time recently when you tried to persuade someone to do something or
when someone tried to persuade you to do something

6. Let’s take a closer look at appeals
Appeals Clip

7. Persuasive Appeals
Appeals to Reason (logos) are the proof, or apparent proof of the words themselves.
Appeals to Emotion (pathos) - putting the audience into a certain frame of mind.
Appeals to Ethics (ethos) - The personal character of the speaker.

8. Appeal to Reason (Logos)
Reason (logos) - support of claims with concrete, specific data
Appeals to Reason can be inductive or deductive
Inductive means starting with evidence which leads to a generalization
Deductive means starting with a general observations and moving to specifics

9. Appeal to Reason (Logos)
Typically supported by evidence
Facts - can be proven
Expert opinion or quotations
Definitions - statements of meaning
Statistics - offer scientific support
Examples - powerful illustrations
Anecdotes - incidents based on personal experiences

10. First three minutes of “Growing up Online”

11. Appeal to Ethics (Ethos)
Ethics (ethos) means convincing by the character of the author. We tend to believe people whom we respect (or that show respect to us)
Appeals to ethics is used to convince readers that the author is being fair and honest and well informed so that readers will trust values and intentions.
Ethical appeals avoid the use of negatively charged/loaded words.

12. What thinking

14. Appeal to Emotions (Pathos)
Appealing via pathos is persuading by appealing to the reader’s emotions. A carefully reasoned argument can be strengthened by an emotional appeal.
Description or narration often from a persons own experience.
The author’s point of view puts the reader in a certain frame of mind through the evidence itself, but also through carefully chosen words with positive or negative connotations that can sway readers’ emotions.

15. go to the coke website...classic!
“Open Happiness”

16. Go back to your quick write
What types of persuasive appeals did you use?
Were they effective? Why?
Is there a type of appeal you could have used, but didn’t?

17. Your Task
In groups create a commercial using a variety of persuasive techniques.
VIDEO = Extra Credit
Your group will perform your commercial on Friday!

18. Examples
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