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PERSUASION.

Published byAudra Shaw Modified over 6 years ago

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Presentation on theme: "PERSUASION."— Presentation transcript:

1 PERSUASION

2 DEFINITION The process of creating, reinforcing or changing people’s beliefs or actions

3 Appeal to the Audience PATHOS Emotional appeal Heart warming stories
Personal experiences Jokes Photographs Examples: Chicken Soup books Hallmark commercials Shelter dogs ads

4 ETHOS Ethical appeal Credibility, competence, character Experts
Customer reviews Celebrity endorsements Personal qualifications

5 LOGOS Logical appeal Use support material (evidence) Solid reasoning
Statistics Facts Reasonable ideas Logical information

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