1. 3.01-C Technology in Product/Service Management

2. Intro.
Describe the use of TECHNOLOGY in Product/Service Management

3. Technology in Product/Service Management
Applications of Technology in Marketing:
1. POINT-OF-SALE SYSTEMS
Scanners at cash registers, touch screens,
hand-held devices at checkout
2. INTERACTIVE TOUCH SCREEN COMPUTER
Example: Kiosks

4. Technology in Product/Service Management Continued
3. INTERACTIVE TV
4. CUSTOMER RELATIONSHIP MANAGEMENT
Where TV is like a computer- order movies,
click on Ragu for recipes, order food
A customer can track an order. The CRM or
business can track customer satisfaction

5. Technology in Product/Service Management Continued
5. Enterprise Resource Planning Systems
Software that allows all parts of the company’s management to be
integrated

6. Technology in Product/Service Management Continued
6. Internet
Wi-Fi
Search Engines
E-commerce- online business
* Intranet- share information

7. Technology in Product/Service Management
Interactive TV helps marketers to develop a database of their uses
This database analysis helps see the
customer’s reaction to products
They are testing Interactive TV for promotion

8. ETHICAL packaging! Packaging is part of product development.
Labels: Warnings, ingredients, cause, trends

10. Paint Brush Cover Packaging- before & after

11. MASS CUSTOMIZATION http://www.youtube.com/watch?v=r5IiZY0uoLc