1.
How did you learn how to fold the t shirt?
How successful were you?
What determined your success?

2. Social Learning Theory

3. The Social learning Theory
The Social Learning Theory proposes that learning can occur when one individual observes and imitate another, the model.

4. ARRM*R Stages Behaviour is latent Attention Retention Reproduction
Attributes of a model
HSFOB
Retention
Reproduction
Motivation
BEHAVIOUR DEMONSTRATED
Reinforcement
Vicarious reinforcement
Intrinsic motivation
External reinforcement
Behaviour is latent

5. Bandura (1977) believed that four criteria need to be met for imitation to occur
More likely to ATTEND if???
1. Attention to the role model
2. Retention of the observed behaviour
Can I carry out the behaviour? (self-efficacy)
3. Reproduction of the target behaviour
4. Motivation to imitate the observed behaviour
Intrinsic/extrinsic rewards or vicarious reinforcement

6. ARRMR
If you are going to learn anything, you have to carefully watch the model.
Can’t be distracted during this process. Must be able to see and concentrate on the model.
(Important- students are not given the mark if they say the behaviour has been demonstrated).
Motivation: We had an incentive or reason to complete the task accurately and quickly, by wanting to learn the song the quickest.
Reinforcement: We saw the learner on the video and our peers complete the task successfully, and were reinforced by seeing how fun it was to be able to do the cup song

7. Factors that influence us with imitating models
Some of the things that influence attention and make us more likely to imitate models involve the characteristics of the model:
High status: liked and competent
Similarity: age and sex.
Familiar known through previous observation
Observable clearly visible and ‘stands out’
Belief you think you COULD imitate the behaviour.

8. ARRMR
Retention
Having observed the model, we must be able to remember the model’s behaviour.
Store in memory what we have observed
Try and make it as meaningful as possible.
This is the cognitive element! This is what makes this theory more complex than the other two!

9. ARRMR Reproduction The learner is ABLE to replicate what was observed
we must feel that we are able to DO what the model DID – so competency is a factor.
This also makes this theory more complex because we need: competency and the confidence!

10. ARRMR
Motivation
The learner must have an incentive or reason to perform what was observed.

11. The confidence to carry out the action
Why do we imitate?
Self-Efficacy
The confidence to carry out the action

12. ARRMR
Reinforcement
Vicarious reinforcement: Seeing someone else being rewarded
Intrinsic reinforcement: rewarding yourself
External reinforcement: someone else rewarding you.
You will continue to demonstrate the behaviour if you are rewarded and will not display the behaviour again if you are punished.

13. Parents at a North Yorkshire primary school have been urged to stop their children from watching the cult TV cartoon South Park. This is because there has been an increase in swearing and bad behaviour in the school playground.
The Social learning Theory can explain this!
Discuss why parents would have been urged to do this.

14. Let’s look at South Park again in terms of the Social Learning Theory
What makes the characters models?
Where
Does
Vicarious
Reinforcement
Fit in?
Attention
Retention
Reproduction
Why would they want to imitate South Park?
What motivations would be present?
Copy the diagram and answer
questions.

15. Copy the diagram and answer
Time to apply. Think of another behaviour that can be socially learnt and map out in diagram.
Why would they want to model their behaviour around this particular person?
Does
Vicarious
Reinforcement
Fit in? If so where?
Attention
Retention
Reproduction
What are they imitating?
What motivations would be present?
Copy the diagram and answer
questions.

16. Evaluation: CC, OC and SLT
Supporting Research
Opposing Research
Different Theories
Application
Reductionist

17. Bandura (1961, 1963)

18. Social Learning Theory
Homework – Write out the APRC for Bandura’s Original Bobo Doll Experiment.