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Adventures in Advertising [2017] Packages

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Presentation on theme: "Adventures in Advertising [2017] Packages"— Presentation transcript:

1 Adventures in Advertising [2017] Packages
Hometown Networks Sports Video Content Solutions meets Marketing Solutions

2 Overview The Concept The Opportunity
HTN connects youth sports content creators with advertisers to make their programs possible. HTN provides absolute control of ad placements with your product or brand associated only with wholesome sports content No Pay-per-click! We offer simple, straight-forward advertising options. The Opportunity Reduced video production costs for facilities and schools Reduce on-line advertising costs for team sponsors Increase long term relationships

3 Demographics Market Size Audience
There are 26,407 public High Schools, 10,693 private and prep school and 36,540 Health clubs and fitness centers with multiple gyms, courts and fields, serving multiple sports, and that is just the USA. HTN Sports serves a global market. Audience Families of High School aged Children from age 5 – 80 Game videos are frequently viewed multiple times, shared and watched all the way through. Average view time of a game video is 4.5 minutes Branding opportunities include banners and monitor ads in the gym, slider graphics, pre-roll video commercials before the game video, half-time mentions and logo at the end of the video, plus linked banner ads on HTN SOURCE: US Department of Education and

4 HTN Current Opportunities
Game Videos Game Day Videos Community Center Activities Live practice parent monitoring Tournaments High School Games Championship Games Club Sports Travel Teams Sports Interest Programming Sports Documentaries Hometown Heroes Glory Days Origin of World Sports Twice Bitten – “Last Chance U” style Rising Stars The Science Class of Sports Annual Awards Show The Possibilities are Endless

5 Sponsorship Options Play-by-Play and Scorekeeping Sponsorships Per Game Video/ $200 per game Banner ad Logo in game video forever. Season Sponsor One Team, one Season = 30 games $5000 = Pre-roll and banner ads associated with the game video. Scholarship Sponsor Sponsor’s Choice Program Sponsor $10,000* per episode = Pre-roll and banner ad associated with the program for one year. Pays the production costs of the episode. *Total 12 episodes per year = $120,000 Production value subject to change based on direct costs. Equipment Sponsor = Pre-roll, banners ads mentions and social media for a 2 year contract per $100K* *This is an estimated price. Actual cost of equipment and installation package is subject to change based on each custom configuration (per camera/court) and floor plan of the individual building.

6 How it works – Game video as a profit center for school/gym.
High School or Community Center Pays for Video Equipment and Installation to stream game videos to HTN HTN matches the facility with National and local Sponsors ______________ School or facility films and streams All games, practices and tournaments to the HTN network. HTN helps School sell and promote All-Access Passes or subscriptions so customers have access to videos on the HTN station at not less than $10 ea. HTN adds pre roll & banners for sponsors ads to videos Cost of storage/ hosting = $4 per customer Equipment Sponsor = 2 year contract per $100K investment in multi-court facilities. ($50k for High Schools) Profits are split with the facility to reimburses facility for the video equipment and installation over a 2 year period in exchange for branding & Ads for sponsors.

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9 Slider Ad

10 Pre-Roll Ad runs before game video

11 Linked Banner Ad

12 Branding displays on mobile and tablets

13 Hometown Networks Sports Video Content Solutions meets Marketing Solutions


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